Presentation on the process of converting from a static web site to a web site powered by Cascade Server, a CMS by Hannon Hill. Using the Woodruff Health and Sciences Center Web site as her example, Wendy will cover the planning tools necessary for such a project, information architecture, and how the work put in prior to a Cascade implementation affects the success of that implementation.

1. Planning for an Effective Cascade Implementation

2. At A Glance The Robert W. Woodruff Health Sciences Center of Emory University is an academic health science and service center focused on missions of teaching, research, health care and public service. Its components include: Emory University School of Medicine; Nell Hodgson Woodruff School of Nursing; Rollins School of Public Health; Yerkes National Primate Research Center; Emory Winship Cancer Institute; and Emory Healthcare The Woodruff Health Sciences Center has a $2.3 billion budget, 17,953 employees, 2,487 full-time and 1,561 affiliated faculty, 4,384 students and trainees, and a $5.5 billion economic impact on metro Atlanta.

3. Introduction to Health Sciences Communication Our office serves the external and internal communications needs of Emory’s Woodruff Health Sciences Center and its principal constituents, including Emory Healthcare.

5. publications

6. multimedia

8. Getting From There to Here Active process lasted six months Process Planning Coordination & Collaboration Information Architecture Content Build-Out Launch Promotion Maintenance, Fine-Tuning & Expansion

12. Mock-Ups Home Page Section Pages Other Key Pages Review Review by Section Heads Feedback Revisions Review via Online Test Version Information Architecture: Design Mock-Ups

13. Lists & Spreadsheets Content Assignments Content Round-Up Text Graphics Multimedia Content

14. Work with Hannon Hill, Content Management SystemVendor Set-Up of Site Skeleton Site Filled with Content Note: Publications left for implementation in later phase. Build-Out

15. Site Reviewed in Test Area Launch Promotion Email Blast News Release Cross-Linking from Other Sites Email Signatures URL on News Releases Launch & Promotion

16. Publications Brought Online Magazine Annual Reports Brochures Upgrades to Newsroom Traffic Analysiswith Google Analytics Maintenance, Fine-Tuning & Expansion

17. University Units University – Media Relations, Creative, Marketing Development / Campaign Health Sciences & Healthcare Units Emory Healthcare Emory University School of Medicine Nell Hodgson Woodruff School of Nursing Rollins School of Public Health Winship Cancer Institute Working with University & Healthcare Units

18. Emory Healthcare Share Content Advise on Content Management System –also moving to Cascade Support Campaigns Emory University Share Content Cross-link Content Coordinate Strategy Collaboration & Cooperation - Continued

19. Contact Information Wendy Darling Communications Specialist, Health Sciences CommunicationWoodruff Health Sciences Center, Emory Universitywdarlin@emory.edu@wcdarling (Twitter)404-727-8553 www.emoryhealthsciences.org