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Similaire à evian: The Wimbeldon Wiggle case study (17)
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evian: The Wimbeldon Wiggle case study
- 2. Wimbledon is a very civilised affair,
full of traditions, ceremony and polite applause
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- 3. evian wanted to implement a socially-led campaign
to own conversation in a crowded sponsor market
- 5. Since tennis began, players have made
a cheeky booty-shake when awaiting a serve
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- 6. It’s an easily recognisable move,
that anyone can do, and that evian could own
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- 8. And turn it into a socially spread dance move!
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- 10. So we created a 60-second film, featuring an
exclusive soundtrack by Tiger Monkey
- 11. A Facebook app allowed fans to upload
their own wiggles, and vote for their favourite
- 12. In return for signed Maria Sharapova goodies,
and the chance to win VIP Wimbledon tickets
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- 16. Within days, more than 80,000 people had wiggled,
voted or interacted with evian
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- 17. The campaign reached 90 million people across
social media, online and traditional news channels
- 19. We like to think a new tradition has been born