Local Business Online Marketing

1. Who knows they need to be online but Are finding it overwhelming with all the crazy options!

2. Konnect20 Wil Alvarez 23 years in IT industry Director of ICT Relationships Australia ICT Operations Manager for Royal Melbourne Hospital (15,000 PCs) Consulting work for various SMEs Internet Marketing 2008 journey into IM 2 ½ years researching Affordable strategies with results Why am I qualified to talk today

4. What Are Businesses Looking For out of their Marketing efforts... increase prospects more customers increased sales increased revenue better accountability more leads

5. Why Local Businesses Need Online Marketing?

7. You cannot hide anymore… What‘s Your Attitude Towards Online Marketing

8. You must have a content strategy!

9. Why Online Marketing ForOffline Businesses? over 82%of online traffic has a local intent Eg. Brisbane Dentist Brisbane Plumber Mt. Gravatt Bookkeeper Gold Coast Accountant

10. Why Online Marketing ForOffline Business? 80%of offline sales occur afteran online search has been performed What are people doing online? Research

11. More evidence why you need to be Online 85.6 % of consumers start their research online 80% of those use Google 70% of those click on Page ONE results ONLY 82% of Google searches have a local component

12. CONTENT STRATEGY

13. Quick Content Strategy... Write an Article Blog Post Article >> Video Article >> Audio Podcast

14. This is what your Content Strategy... Corporate Website PPC SEO Google Places

15. Let’s Focus on Video Marketing

16. Comparison TV 94% population Effective form of advertising Broad mass advertising $22,000 - cost a lot more for prime time Internet 81% population Effective advertising – Conv 5-10% Target advertising Entry Level $low/week

17. YouTube -Traffic YouTube is the #2 Search Engine above Yahoo – Universal search Over 3 billion videos are viewed a day Users upload the equivalent of 240,000 full-length films every week More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years 70% of YouTube traffic comes from outside the US YouTube's demographic is broad: 18-54 years old YouTube reached over 700 billion playbacks in 2010

18. Video Marketing Tips and Tactics Traffic potential is enormous – conversions increase greatly due to higher engagement of your audience Embed your videos EVERYWHERE! Provide helpful tips Educate them about your services and the marketplace It position’s you as the expert in their eyes As you do more videos you get better and better at it, and your customers get to see this natural progression unfold Videos can be optimised to come up on Page #1 of Google See example video...

20. Video Marketing Tips and Tactics Very long lasting results 10% conversion

21. Benefits of Video Marketing Very long lasting results It keeps bringing traffic consistently Gets you on the First Page Of Google quicker!! If a picture is worth 1000 words a video is worth a million Great way to stay ahead of the competition Build trust – people do business with those who the know and trust

22. Make sure you start creating videos in your marketing collection!

23. I’m not going to leave you hanging... A Special Offer for KBN members!

24. In order to get your content seen by your prospects you need to put it in front of them

26. “The 60sec Google Commercial”

27. Sample video!

29. Eg. Bathroom Renovations Brisbane North

30. You pay $67 now to book a place

31. And $67/week once the video reaches page one of Google (within 2 weeks)

33. Questions???? Q & A