10. Initial posts to enthuse fans A gradual increase in comments was noticed with increasing fan numbers No. of fans: 204 No. of fans: 1276
11. Contests to increase engagement Trivia about contestants was posted as text contests. Though there were no rewards at this stage, we received a fairly good response.
12. Intensifying engagement No. of fans: 13,825 While fans had started responding to textual contests posted, we continued to gain more fans and better responses
13. Intensifying engagement We rode on the popularity of the contestants and masters to increase our visibility. We used good old tagging for this
14. Reaching a peak This was how we floated inside conversations and reached a peak where every discussion post had a mention of DID in it
18. Twitter Handle & YouTube channel This was done to ensure we do not lose our audience anywhere
19. @didtweets Total no. of Replies: 150 Contests helped maintain the buzz on Twitter and the link with Facebook fan page enabled more fans on board. Result: high levels of interaction on both platforms