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Touchmedia's products
1.
ROOF TOP Touchmedia roof tops are the largest advertising medium in our portfolio. These illuminated 120cm x 30cm x 35cm signs deliver maximum impact 24 hours a day. A try and tested international best seller with all major ompanies. c Low cost per thousand impressions. High reach, high frequency inescapable viewing. Advertising you can't throw away like newspapers or magazines. Advertising you can't switch off like TV and Radio. d day. Dramatic illuminated signs providing visible Ads both night an Prime location, location, location — taxis go where people go. Takes your message to the consumer. Rooftop advertising is targeted, intrusive and highly effective. Illuminated advertising increases audience impact by 16%. Taxis are the only public transport vehicle operating 24 hrs/day, 7days/wk with access to all areas of the City. Taxi advertising is consuming .Our illuminated tops ensure that you can saturate a market 18‐24 hours per day, seven days a week, all month long.
2.
WINDOW STICKERS Mobile Billboards – Seen in all trendy and populated areas of the city. Malls, Schools, nightclubs etc. 3 sided – For three different Ads 24 Hour‐ Runs all day (unlike busses) er have the ad hidden by dirt Always Clean – Nev Captive Audience Mobile advertising has a 97% recall rate and boosts name recognition 15 times greater than traditional forms of advertising (Source: Arbitron Outdoor 2001; Product Acceptance & Research) Taxi media delivers one of the lowest cost per thousand (CPM) of all major media. Taxis deliver a high level of reach and frequency by travelling an average of 5,000 km per week. Taxis can help build a brand or drive foot traffic. Taxis offer an eye‐level message , making them dominant in city centers. Taxis are never “zoned out,” ensuring that your message reaches the entire market. Taxi advertising offers a stand ‐alone advertising message , targeting pedestrian & vehicular, audiences. Reaching businesspeople, tourists and the convention trade.
3.
TVC The latest interactive Touch Screen Tv with Gps, Bluetooth, and an internationally proven track record for delivering outstanding results. • Viewers select the information that interests them • The interactive advertising itself is entertaining, so they can do brand games, answer questions, see product quizzes, play demonstrations and enter promotions •
The result is dramatically longer viewing times (usually 80+ oor seconds versus 2 to 6 seconds for most other print and outd media.) • onment, quiet, 1‐on‐1, conducive to Taxis are a captive envir • consumer engagement Time‐based advertising • Location‐based advertising • Download Apps t nload eCoup • o mobiles • ons to mobiles Dow • Market research 3G • SMS direct from the screen
4.
SEAT FRAME Touch Media seat frames are innovative products located on the back of the front seats. The seat frame has a large surface for area of 31.5 cm x 18 cm. In addition, there is a pocket where your publicity material can be displayed, encouraging your potential customers to take your message with them from the taxi. The seat frame has a captive audience which guarantees excellent visibility and compels passengers to embrace your dvertising message and take it home with them. a • High reach frequency, inescapable viewing • Advertising you can't switch off like TV and Radio •
Your consumer can literally take your message home with them • sing More involved adverti • Greater effectiveness • Taxis are a captive environment, quiet, 1 on 1, conducive to customer engagement • Refilled on a daily basis ensuring your message leaves with the customer
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