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ROOF TOP 
 
Touchmedia roof tops are the largest advertising medium in our 
portfolio. These illuminated 120cm x 30cm x 35cm signs deliver 
maximum impact 24 hours a day. 
A try and tested international best seller with all major 
ompanies. c
 
 Low cost per thousand impressions. 
High reach, high frequency inescapable viewing. 
Advertising you can't throw away like newspapers or magazines. 
Advertising you can't switch off like TV and Radio. 
d day. Dramatic illuminated signs providing visible Ads both night an
Prime location, location, location — taxis go where people go. 
Takes your message to the consumer. 
Rooftop advertising is targeted, intrusive and highly effective. 
Illuminated advertising increases audience impact by 16%. 
Taxis are the only public transport vehicle operating 24 hrs/day, 
7days/wk with access to all areas of the City.  
Taxi advertising is consuming .Our illuminated tops ensure that you 
can saturate a market 18‐24 hours per day, seven days a week, all 
month long. 
 
 
 
 
 
WINDOW  STICKERS 
Mobile Billboards – Seen in all trendy and populated areas of the city.  
Malls, Schools, nightclubs  etc. 
3 sided – For three different Ads  
 
 
24 Hour‐ Runs all day (unlike busses) 
er have the ad hidden by dirt 
 
Always Clean – Nev
 
 
Captive Audience  
Mobile advertising has a 97% recall rate and boosts name recognition 
15 times greater than traditional forms of advertising (Source: Arbitron 
Outdoor 2001; Product Acceptance & Research) 
Taxi media delivers one of the lowest cost per thousand (CPM) of all 
 
 
major media. 
 
Taxis deliver a high level of reach and frequency by travelling an 
average of 5,000 km per week.  
Taxis can help build a brand or drive foot traffic. 
 
Taxis offer an eye‐level message , making them dominant in city 
 
centers. 
Taxis are never “zoned out,” ensuring that your message reaches the 
entire market. 
 
Taxi advertising offers a stand ‐alone advertising message , targeting 
pedestrian & vehicular, audiences. Reaching businesspeople, tourists 
and the convention trade. 
 
 
 
 
TVC 
 
 
The latest interactive Touch Screen Tv with Gps, Bluetooth, and an 
internationally proven track record for delivering outstanding 
results. 
 
• Viewers select the information that interests them 
• The interactive advertising itself is entertaining, so they can do 
brand games, answer questions, see product quizzes, play 
demonstrations and enter promotions 
• The result is dramatically longer viewing times (usually 80+ 
oor seconds versus 2 to 6 seconds for most other print and outd
media.) 
• onment, quiet, 1‐on‐1, conducive to Taxis are a captive envir
•
consumer engagement  
Time‐based advertising 
• Location‐based advertising 
• Download Apps t
nload eCoup
•
o mobiles 
• ons to mobiles Dow
•
Market research 
3G 
• SMS  direct from the screen 
 
 
 
 
 
 
 
SEAT FRAME 
 
Touch Media seat frames are innovative products located on the back of 
the front seats.  The seat frame has a large surface for area of  31.5 cm  x 
18 cm.  In addition, there is a pocket where your publicity material can be 
displayed, encouraging your potential customers to take your message 
with them from the taxi. The seat frame has a captive audience which 
guarantees excellent visibility and compels  passengers to embrace your 
dvertising message and take it home with them. a
 
• High reach frequency, inescapable viewing 
• Advertising you can't switch off like TV and Radio 
• Your consumer can literally take your message home with 
them 
• sing More involved adverti
• Greater effectiveness 
• Taxis are a captive environment, quiet, 1 on 1, conducive to 
customer engagement 
• Refilled on a daily basis ensuring your message leaves with 
the customer 
 
 
 

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