Speaker: Adam Pfferle, GIS Specialist East Central Wisconsin Regional Planning Commission (ECWRPC) Adam will share some projects involving GIS that his office has been working on.

1. GIS and Economic Development
in Regional Projects
Adam Pfefferle
GIS Specialist I
East Central Wisconsin Regional Planning Commission
October 28th, 2011 – WLIA Fall Regional Meeting, Neenah, WI

2. East Central Wisconsin
Regional Planning Commission
• Created 1972 – Executive Order of the Governor of
Wisconsin
• 10 County Region
Calumet, Fond du Lac, Green Lake, Marquette,
Menominee, Outagamie, Shawano, Waupaca,
Waushara, and Winnebago Counties
• Many different types of planning disciplines
Transportation, Economic Development,
Community Development, Open Space, Safe
Routes to School, Aquatic Invasive Species, Sewer
Service, and Mine Reclamation
• GIS/IT Departments

3. ECWRPC and Economic Development
• East Central is designated as an Economic Development
District (EDD) by the U.S. Economic Development
Administration (EDA) for purposes of area wide economic
planning and to guide the investment of Federal funds for
economic development.
• Reporting and reviews occur to assure following rules set by
the EDA on economic development projects throughout the
region and as a way to offer suggestions on compliance.

4. Current Economic Development Projects
• Comprehensive Economic Development Strategy (CEDS)
Annual update
• Northeast Wisconsin Global Trade Strategy
• Technical Assistance
• Regional Drive time/Population map
• Northeast Wisconsin Travel Demand Model

5. Data, data, and more data
• Many of the projects required different types of data to
complete them.
• Census 1990, 2000, 2010
• American Community Survey (ACS)
• Wisconsin Workforce Development (employment data, many
variables).
• Many more links, databases, etc.
• Too many places to get data, sort data, download data.

6. A tool to aid in the planning process
• Esri Business Analyst Desktop
• Wisconsin Basic Subscription
• 245,783 business listings
• North American Industry Classification System (NAICS) and Standard
Industrial Classification Code (SIC)
• Addresses, phone numbers, and sales volume,
• Major Shopping Centers
• Tele Atlas street data
• Online report generation (iOS app capable as well)
• Online Census/American Community Survey (ACS) data access

7. Comprehensive Economic
Development Strategy (CEDS)
• The CEDS document is a report that provides baseline
data, strategies, and lists economic development projects
within the region. It is one of many tools in the economic
development toolkit
• An update is completed every five years and a supplemental
annual report is submitted for all other years.
• This year’s version is supplemental annual report 3 of 4 before
we do the full update in 2013.

8. Comprehensive Economic
Development Strategy (CEDS)
2009 NAICS 31 – Food, Beverage and Textile Cluster 2010 NAICS 31 – Food, Beverage and Textile Cluster,
Using Business Analyst as base data source.

9. Northeast Wisconsin Global
Trade Strategy
• EDA grant in collaboration with Bay Lake RPC and a consultant
(Newmark Knight Frank) to understand the strengths of
businesses in Northeast Wisconsin and finding a way to get
their goods into the global market.
• 18 County study area – ECWRPC and Bay Lake RPC regions
combined.
• Members of private and public sector entities sit at the table
to discuss and game plan.
• Industry clusters, international demand of goods and fair trade
agreements have been taken into consideration.
• GIS plays a role by performing the asset mapping and
inventorying of clusters by using NAICS codes within the
Business Analyst business data.

10. Northeast Wisconsin Global
Trade Strategy
• Where are we in the planning process?
• Three stakeholder meetings have taken place.
• NAICS codes have been chosen and interviews with businesses
within those industry clusters have taken place.
• 3114-3116, 3118 – Food Industry: Dairy, Animal, Grain and Preserved
foods
• 325 – Chemical Components
• 33311-33312 – Agricultural Implements
• 3364 – Aerospace
• Newmark Knight Frank has a global network and research has
been done to see global trends and how Wisconsin compares to
it.
• Surveys have been sent out to businesses within the clusters to
ask questions about participating in global trade.

11. Northeast Wisconsin Global
Trade Strategy
• What is left to do?
• Summarize survey results
• Finalize asset mapping, and report materials
• Distribute and implement the plan and get products from NE
Wisconsin out to the world!

12. Technical Assistance
• City of Brillion – Economic and Demographic profile sheets
• Update population, housing, employment numbers using Census
2010 data and other workforce development data sources.
• Used Business Analyst to perform a 45 minute drive time analysis
to show population and potential workforce to existing and
potential new businesses.
• Hot spot map – not included in the profile sheets – to compare
drive time population findings to get a better idea of where the
population really is.

13. City of Brillion 45 Minute Drive Time
8,659
136,513
536,805

14. City of Brillion Hot Spot Map

15. Region Drive Time Map with Population

16. What’s next?
• Northeast Wisconsin Travel Demand Model
• Use business employment data and determine if the
transportation network is how it should be.
• Use City of Brillion (or similar community) as a pilot project to
get an economic development product created and show it off
around the region.
• Continue to be economic development data support for
communities in the region.
• Keep updated with the many, many data sources out there.