1. BE DIFFERENT

2. dramatically
&
demonstrably
different

3. HOW to be different
• USP
• INNOVATIONS
– Model
– Marketing
– Processes
– Product & Services
Stand out not Fit in

4. Unique Selling Proposition
USP DEFINED as
• Unique - It clearly sets you apart from your competition,
positioning you the more logical choice.
• Selling - It persuades another to exchange money for a
product or service.
• Proposition - It is a proposal or offer suggested for
acceptance.

5. UNIQUE SELLING PROPOSITION
it is what sets
you and your business
apart from your competition

6. As In
• Rolls Royce cars for luxury in cars
• Rolex for watches
• I phone as in mobile phones
• Nike as in sports wear
• LV as in hand bags

7. UNIQUE SELLING PROPOSITION
How To Create A Unique Selling Proposition
By
Jay Abraham
http://www.abraham.com/articles/How_To_Create_A_Unique_Selling_Proposition.html

8. BE ME
You are unique.
You are the one and only one of the
kind in the whole universe.
You are different by just being yourself.