Lululemon

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Lululemon Digital Marketing Strategy

Santé & Médecine Divertissement et humour Technologie

Presentation Objectives
• Overview
• Marketing Concept

• Implementation

Company History
• Founded 1998
• Over 200 Stores

• Dennis “Chip” Wilson

• Active Women
• Females Between 18-45

• Core Values
• Integrity
• Balance
• Dedicated

Learn the Lulu
Our Big Picture
• Video Series
• 4/18/2014
• Model the “Learn the Lulu”
• Stream the “movement live”
• Generate Press Release

Reaching our Target
• January 1st-March 31st 2014

• Free Shirts Upon Purchase

Tools
Keywords
•
•
•
•
•
•
•
•
•
•
•

fitness
health & wellness
athletic gear
yoga
quality gear
Lululemon
lululemons
overpriced clothing
clothing stores
sweat in style
sporting goods manufacture

The Budget
1.5 Million
• 20,000 dollars a day x 73 days

Summary
Launch Digital Marketing Campaign

Online Videos
Which Promote
Wellness
Active Living
Get Moving!

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Lululemon

2. Presentation Objectives • Overview • Marketing Concept • Implementation

3. Company History • Founded 1998 • Over 200 Stores • Dennis “Chip” Wilson

4. • Active Women • Females Between 18-45 • Core Values • Integrity • Balance • Dedicated

5. Creating Conversation

6. Learn the Lulu Our Big Picture • Video Series • 4/18/2014 • Model the “Learn the Lulu” • Stream the “movement live” • Generate Press Release

7. Reaching our Target • January 1st-March 31st 2014 • Free Shirts Upon Purchase

8. Tools Keywords • • • • • • • • • • • fitness health & wellness athletic gear yoga quality gear Lululemon lululemons overpriced clothing clothing stores sweat in style sporting goods manufacture

9. The Budget 1.5 Million • 20,000 dollars a day x 73 days

10. Summary Launch Digital Marketing Campaign Online Videos Which Promote Wellness Active Living Get Moving!

Lululemon

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