Lululemon Digital Marketing Strategy

2. Presentation Objectives
• Overview
• Marketing Concept
• Implementation

3. Company History
• Founded 1998
• Over 200 Stores
• Dennis “Chip” Wilson

4. • Active Women
• Females Between 18-45
• Core Values
• Integrity
• Balance
• Dedicated

5. Creating Conversation

6. Learn the Lulu
Our Big Picture
• Video Series
• 4/18/2014
• Model the “Learn the Lulu”
• Stream the “movement live”
• Generate Press Release

7. Reaching our Target
• January 1st-March 31st 2014
• Free Shirts Upon Purchase

8. Tools
Keywords
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fitness
health & wellness
athletic gear
yoga
quality gear
Lululemon
lululemons
overpriced clothing
clothing stores
sweat in style
sporting goods manufacture

9. The Budget
1.5 Million
• 20,000 dollars a day x 73 days

10. Summary
Launch Digital Marketing Campaign
Online Videos
Which Promote
Wellness
Active Living
Get Moving!