Academia Meets Twitter by Richie Escovedo

•

1 j'aime•345 vues

This document discusses how Twitter can be used effectively in educational institutions for communication and professional growth. It outlines how Twitter functions as a free social messaging tool for staying connected in real-time. Twitter can serve educational institutions as a cost-effective option to supplement existing communication methods, acting as a broadcasting tool to disseminate information to specific audiences or as a conversational tool to engage with relevant inquiries. The document provides examples of educational institutions using Twitter as broadcasters or conversationalists and explores how Twitter can facilitate referrals, community building, networking, knowledge sharing, and serendipitous connections to support professional growth.

Formation

Academia meets Twitter

Getting a handle on Twitter for communication and
professional growth in an educational setting

Many areas within an educational institution require effective
communication in order to help meet objectives.

http://www.flickr.com/photos/mullenkedheim/2244574288/

• News Updates
Athletics
•
Admissions
•
• Marketing/PR
Development
•
• Alumni Relations
Etc.
•

Well thanks, Captain Obvious!
http://www.flickr.com/photos/goingonsix/505923699/

So what does this have to do with Twitter?

Think of Twitter as a tool
that could be a worthy
addition to communication
tools already in use.

Twitter is...

• a free social messaging utility for staying connected in real-time
(Twitter.com)
• a social networking and micro-blogging tool

Yes, but what is it?

• connections, conversations, community, and content

For educational institutions, Twitter can be...
• a cost-effective (free) option to accentuate existing messages;
• a broadcasting tool to announce relevant information to specific
audiences; and
• a (brief) conversational tool to appropriately respond to relevant
inquiries and follow-up questions or comments.

Two Types

Conversationalist
Broadcaster
• provides a quot;voicequot;
• useful if audience knows
• seen as an authority and
what they are getting
source
• another way to push
• ROE - return on engagement
information
• a way to interact with those
• works best if you have good
interested in the institution
information to give
• all about building
• could fill a need from
relationships
specific area or topic

Twitter is not...

• a silver bullet for communication problems.
quot;It won't replace crime alerts, regular campus e-mails or our cooperation with local
news outlets to help ensure community awareness of important safety issues, but it's
an important addition.quot;
(quoted source from Univ. Michigan adds voice, text messaging for emergency notification)

Let's Explore

Broadcaster Conversationalist
• http://twitter.com/UOregonNews • http://twitter.com/butleradmission
• •
http://twitter.com/georgiasouthern http://twitter.com/ECCdistrict509
• •
http://twitter.com/johnmaeda http://twitter.com/SDSU_NewsTeam
• http://twitter.com/uwgbtutoring • http://twitter.com/ThunderbirdNews
• http://twitter.com/UofA • http://twitter.com/MarquetteU
• •
http://twitter.com/mansfieldisd http://twitter.com/UTAustin

Want to see more?
http://twitter.pbwiki.com/Universitie
s

Twitter and Professional Growth

• Referrals
• Community
• Networking
• Commerce
• Knowledge
• Serendipity

Twitter and Professional Growth :: Referrals

Twitter and Professional Growth :: Community

Twitter and Professional Growth :: Networking

Twitter and Professional Growth :: Commerce

Twitter and Professional Growth :: Knowledge

Twitter and Professional Growth :: Serendipity

Some extras for you...

Related articles & presentation sources
• Twitter in the mainstream
• When is Broadcasting OK on Twitter?
• Is Twitter a Tool for Alumni Relations? The Potential of
Intentionally Weak Ties
• Are you listening?
• Twitter, Your Free Text Messaging System
• Using Twitter for Higher Ed
• 10 Reasons to Monitor Twitter
• Question of the day: Should universities tweet?
• How individuals use Twitter
• Andrew Shaindlin’s 8-step plan to get your alum association on
Twitter

Contact

Richie Escovedo
richie.escovedo [at] gmail.com
Blog
Twitter
LinkedIn
delicious links

Contenu connexe

Similaire à Academia Meets Twitter by Richie Escovedo

Academia Meets Twitter

Richie Escovedo

Engaging The Conversation, Presented to the Fort Bend Chamber

Fort Bend County Office of Emergency Management

Traction Group Social Marketing

Sally Witzky

Intro to Social Networking

Stacy Lukasavitz Steele

Telling Your Coalition Story with Social Media

SueStine

Authors: Sam Mandolfo & John Kreicbergs Add'l Credits: Mark Logan, Joe Grigsby Each and every one of us owns a personal and professional brand that we must manage. From digital natives to technophobes, from advertising junior creatives to CEOs, we now must embrace the role that online social media tools can and do play in shaping that brand. Looking for a job? Want to make new professional connections? Or simply wondering how you can amp your online image? Then come and learn the how-tos, don’t-dos and self-branding horror stories around LinkedIn, Facebook and Twitter.

Link, Poke & Tweet [Omaha ed., 10.20.2009]

John Kreicbergs

Twitter - In more than 140 characters

tanweersandhu

Twitter Tipsheet

Briana Tomkinson

Learn how to use social media marketing to attract new leads, engage with your local community, and build your own personal brand. This content richs seminar focuses on actionable strategies and tactics to start marketing yourself via Blogging, Facebook, Twitter, and other relevant social media sites. Key takeaways will include: How to Create a System for Social Media Marketing How to Find New Prospects by Listening to Your Audience How to Engage with Your Community and Build Brand Awareness How to Integrate and Track Your Marketing Efforts

Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009

Social Media Analytics #wspc2011

LaDonna Coy

Idaho Society of Association Executives

allegrojazz

Social Media for the Social Sector

Kelley-Sue LeBlanc

Dc Bar Social Media Twitter Shaun Dakin Dc Bar Presentation

Suzanne Turner

Presentation On Twitter Facebook

shellymahendru

Social Media Basis

Brian Cockman

Facebook, Twitter, Ning. Online social networks are seeing huge growth and smart book marketers are joining their readers online and building communities. Random House Canada's Heather Sanderson is a hands-on practitioner with plenty of experience of what works and what's hype. In this session, Heather explains how these social media work in book marketing, gives do's and don'ts for their successful use, and lifts the hood on some real-life case studies. Heather Sanderson, Manager, Digital Sales and Business Development, Random House of Canada

Social networking and online community-building

Digital Publishing Forum NZ

Traction Group Twitter

Sally Witzky

Making Sense Of Social Media

Thomas Dock

Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.

How NGOs can use Social Media

Farra Trompeter, Big Duck

Social Media Strategies For Beginners

Actionplanr

Similaire à Academia Meets Twitter by Richie Escovedo (20)

Academia Meets Twitter

Engaging The Conversation, Presented to the Fort Bend Chamber

Traction Group Social Marketing

Intro to Social Networking

Telling Your Coalition Story with Social Media

Link, Poke & Tweet [Omaha ed., 10.20.2009]

Twitter - In more than 140 characters

Twitter Tipsheet

Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009

Social Media Analytics #wspc2011

Idaho Society of Association Executives

Social Media for the Social Sector

Dc Bar Social Media Twitter Shaun Dakin Dc Bar Presentation

Presentation On Twitter Facebook

Social Media Basis

Social networking and online community-building

Traction Group Twitter

Making Sense Of Social Media

How NGOs can use Social Media

Social Media Strategies For Beginners

Plus de WorkSmart Integrated Marketing

NCCET Webinar - Go PaperLESS! Effective Ways to Eliminate Class Schedules and...

WorkSmart Integrated Marketing

NCCET Webinar - Community Colleges + Social Media: Get Connected

WorkSmart Integrated Marketing

eMarketing Techniques Webinar - Soaring to New Heights with Web 2.0 and Akron...

WorkSmart Integrated Marketing

NCCET Webinar - Get Your Ducks in a Row: Techniques for Increasing Program E...

WorkSmart Integrated Marketing

Social Media + The other stuff = Integrated Marketing

WorkSmart Integrated Marketing

NCCET Webinar - Strategies for Creating a Dynamic Sales Team

WorkSmart Integrated Marketing

NCCET Webinar - New Ideas for Fast-Track Healthcare Programs

WorkSmart Integrated Marketing

Ohio State ATI - Taste of Training | Social Networking for businesses

WorkSmart Integrated Marketing

NCCET Webinar - Understanding the Green Economy: A Community College Perspect...

WorkSmart Integrated Marketing

Learn the key strategies for writing and submitting winning proposals for private and federal funding sources from two successful grant writers who have secured over $10 million in grants. Acquire insider tips for developing a grant concept, securing partners, interpreting RFP’s and how to squeeze more content into page limits. Discover how to build relationships with funding sources that will continue beyond the original grant award. Learn more at http://www.NCCET.org

NCCET Webinar - Successful and Essential Grant Writing Strategies

WorkSmart Integrated Marketing

NCCET Webinar - Marketing Strategies Marketing Strategies for Customized Trai...

WorkSmart Integrated Marketing

Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...

WorkSmart Integrated Marketing

Social Media Blueprint with Mike DeAloia at the eMarketing Techniques Virtual...

WorkSmart Integrated Marketing

eMarketing Techniques - SEO - Exposing the Wizard Behind the Curtain

WorkSmart Integrated Marketing

NCCET Webinar - Killer Classes No Bullets - Micki Voelkel

WorkSmart Integrated Marketing

NCCET Webinar - Ill Prepared Workforce Presentation For Nccet

WorkSmart Integrated Marketing

NCCET Webinar - The Ill Prepared U.S. Workforce Document

WorkSmart Integrated Marketing

NCCET Presentation - Design Makes A Difference - by Lindle Grigsby

WorkSmart Integrated Marketing

NCCET Webinar - Turn-Key Training: How to Launch a NEW Program in 90 Days

WorkSmart Integrated Marketing

OCHEA Professional Development Day - Social Networking for Continuing Education

WorkSmart Integrated Marketing

Plus de WorkSmart Integrated Marketing (20)