1. This double page spread is
from a music magazine
called NME: a pop/rock
music magazine. By
featuring an artist who
makes pop/rock music, the
primary audience are
forced to buy the magazine
as they are enticed with the
same music genre.
The main image
dominates this double page
spread; unlike the double
page of lily Allen.
NME have achieved this by
making sure that sharp
colours are used on the
image. E.g. red and black.

2. TITLE:
While i was trying to crop the title off, the double page spread I noticed that the title also included both
“USA” and Florence (the celebrity on the page) also, which also takes up a lot of the page. Subsequently,
the title does not just include “got the love” but rather “Florence &USA got the love”
The phrase “we've got the love” was a song by Florence which only primary audience may be able to
understand fully without any misunderstanding.
Having said this, unlike the double page spread of lily Allan, this double page spread doesn’t just include
an image/celebrity and a story about them, but rather connotes something with it. For example a hidden
meaning, which the readers could figure out if they are interested in the genre and music type.
Also, by using Florence's already produced song, as the title, the magazine promote the song/album. This
could be classified as a covert advert, as it is not a blatant advert.

3. Main image:
Again, I found it difficult to just crop a section of the
double page spread. This is because the main image is
very dominate and stands out from the rest of the page.
NME have done this by using a sharp colour as her outfit;
black. Black is a colour which is constantly used to
promote rock. This colour is also constantly used
throughout the NME magazine. By including this colour
in this article it could connote that NME are honoured to
have her in there magazine. This makes reference to the
magazine genre and style.
In addition, the cloth which Florence is sitting on is both
red and white which is contrast each other. However,
NME have used this in a positive way, I say this because it
makes the image stand out even more than it already
does.
In addition, the title “USA” behind Florence, in a way,
detracts some attention from her. I say this because
once the primary/secondary audience's recognise the
celebrity, they look at the word behind her; “USA”
The producer has done this to ensure that (for instance)
primary audience do not just admire the image, instead
they are lured into reading the article both the main
image and the title are positioned in the same place.

4. The subtitle has been placed beneath the word “USA” for this reason, i have come to the conclusion that the
article has a primary audience (a inch audience) which is Americans.
I say this because the merging of the main image and the “USA” and the placing of the subtitle underneath the
word “USA”.
Again, the subtitle had been paced on in between the title and the main article, which is to introduce the article
without giving too much away.
Having said this, just like the lily Allan double page spread, NME have giving an insight to the main article, but
unlike the lily Allan double page spread; NME have used a rhetorical question to keep both the primary and
secondary audience reading and engaged in the article as a whole.
Also, the colours used on the subtitle are very basic, but yet do their “jobs” very effectively. For instance, the
words “Florence welch” has been highlighted in blue to demarcate it from the rest of the writing. While the rest
is in black, to enable it stand out form the white background.

5. Text and layout:
The layout/columns of the main text is conventional, and all equally I say this because a lot double page
spreads seem to all use this, as if it were a fixity.
Having said this, just like the magazine with lily Allan, I would have to take this into account when creating
my double page spread, to ensure it does not just look like a page with images and texts but rather a double
page spread with a twist (in some areas)
Also, due to my previous research of double page spreads; I have
noticed that most double page spreads use drop capitals. A
technique which directs the readers onto where to start reading
from.
Also, there is only one colour used on the main text; this is to avoid
and misinterpretation of the article. The colour use d in the main
article is black this is enable it stand out form the white background
and ensure that the writing stands out rather than being fancy.

6. Background:
The colour white and grey has been used on
this double page spread.
Come to think about it, it is almost similar to
the colour used on the lily Allan double page
spread.
Having said this, I could take this into
account as it seems like the colours grey and
white, enable the words and images on the
page to stand out individually from the rest
of the page.
In addition, I have also noticed that the
edges of both double page spread are
darker than the middle. This is to ensure
that the main focus is on the centre stage
items rather than the whole entire page.