This document provides tips for promoting blogs through social media. It recommends analyzing website analytics to understand audience and traffic sources. It suggests building a presence on Twitter and other networks to tell people about new blog posts. It also advises using tools like Bitly, FeedBurner, and TwitterFeed to automate social sharing but not overdoing automated posts. The document encourages engaging with the right people on social networks and using pinging to spread blog content widely but in moderation across different networks.