In any situation a client leader must ask “ what is the best for my client ” if this is done then there is no question that the client will receive superior value
As a client leader it is your obligation to put yourself in the client’s shoes and insure that you bring the best possible products, people and services to support the clients business goals.
Each member of the team is a professional and brings with them a range of unique talents and expertise. BM’ers are best in class, but always better together!
A Burson person is one who exemplifies the utmost professionalism and integrity in any situation, we will never succumb to pressure or outside influence. The ethics of our firm and ourselves must always be held in the highest regard.
BM is a knowledge based organization, it is critical to our success that everyone participate and voice views and opinion, however, it is equally important that we support the collective view and understand that opinions differ.
BM’s proprietary methodology is based on our belief that perceptions are real. No two people see things exactly the same way. Perceptions color everything we believe and everything we do.
The value of any services firm and every consultant is what they know. The knowledge, learnings and experience that “we” bring to a client’s issue is the true value of our relationships with our clients.
Our corporate and professional culture is based on the 3 C’s - Collegiality Cooperation Communication
Burson-Marsteller is a business that sells high value professional services. The products we deliver have a price tag, we do not give our products away for free…if it is free, it has no value!
The essential elements that allow us to build the strongest partnerships with our clients. If we constantly deliver on this promise, we have met the promise of our “brand”.
Success is never final! We must always strive to improve ourselves, our performance, our products and our value.
![Commandment I ,[object Object],“ what is the BEST for my client ”](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)