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3. To Establish our Client’s Spots
as the No1 choice of the
Athenians, in their Summer
Hangouts.
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4. By demonstrating their competitive
advantage, through the Web:
1. Unique Location, 3. Exquisite Design
2. Excellent Service 4. Beautiful Crowd
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5. 4 Unique
Businesses
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8. Vive Mar
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9. Fantasia
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10. Our Strategy
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11. 1. Be everywhere
In every place our customers look for
nightlife suggestions, we should be
there.
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Our Strategy

12. 2. Find the Influencers
Engage the people that are very
serious about hanging out. They know
all the available choices and they are
the ones who decide where their
friends will go out.
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Our Strategy

13. 3. Customer Interaction
Build interactive channels of
communication, between the
businesses and their target group.
From these channels, communication
will be free and straight forward.
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Our Strategy

14. 4. Let them Speak
Encourage our most loyal customers,
to speak out by sharing their
experiences with their friends.
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Our Strategy

15. We had to find out what
our Customers LOVE ..
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16. Some Brainstorming
and Research we came
up with an IDEA ..
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17. Our Customers Love
being Photographed
while they are clubbing!
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18. And that’s what we
did..
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19. Took lots of Pictures,
Attracting the Attention &
Interest of our target group.
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23. We made Photos our
Advertisements.
*All of the photos were “branded” including our logos in them.
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24. And everyone wanted to
see our Advertisements.
Many times.
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25. By taking and sharing
pictures on Facebook, we
achieved some very
important goals..
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26. 1. We influenced our target
group by showing them that
their friends are having great
time on our spots.
(through Facebook social ads)
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27. 2. We highlighted our key
advantages without saying
a single word:
“Great clubs at unique locations, with great
design, and beautiful people in them.”
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28. 3. We made our customers spread
our name to their friends.
Thousands of comments and shares have
been generated through our “photo
campaign”.
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29. We didn’t stop there.
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30. We created several
reasons for our friends
to engage with us.
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31. We Created Numerous
Competitions and Gave
out many Gifts.
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36. We encouraged our users to
share our competitions with
their friends, generating
thousands of shares.
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39. Created a targeted Display
campaign with dozens of
banners including calls to
action.
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41. Dominated Search.
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43. Sent several e-mail
Newsletters to our users.
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45. Most importantly we were all
over our influencers’ favorite
websites.
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50. Now, lets look at the
RESULTS
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51. In 77 days, we
achieved..
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52. 71.250 Likes
on our 4 Facebook pages.
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53. 18.000 Subscribed
customers on our database
Including: Customer’s name, e-mail, mobile phone, address.
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54. 11.430 people shared
our competitions with their friends
through our Facebook applications tools.
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55. 2.200 people attended
our summer events on Facebook.
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56. 40.356 Branded interactions
with our users through Facebook Likes &
Comments on our Photos and Posts.
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57. 649 people «tagged»
themselves on our Photos
on Facebook.
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58. More than 400.000 visits
were generated on our Facebook
Pages and 5.800.000
Impressions on our posts.
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59. We Generated Awareness and we
Engaged our audience by providing
interesting branded content that
they liked and wanted to share with
their friends.
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60. That’s how we managed to keep
our client’s hot spots as the First
Choice on our users’ mind.
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61. Need more info? info@clickwise.gr