The world of social media is large, complex, with lots of separate paths, some of which are worth knowing about because of the impact they have on our lives, directly or not. This is about understanding social media and the major players in social media and social media networking.
2. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin
• Introduction (+ Video)
• Understanding Social Media
• Top 3 Social Networks (and others)
• Pros and Cons
• Privacy Issues
• Social Media in the Office
• Case Studies
• Are you Social? Should you be?
• Conclusion
Agenda
3. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin
Introduction
People creating, sharing, exchanging information and ideas in virtual
communities and networks. It is characterized by user-generated
content and highly interactive platforms. #wikipedia
A social structure made of nodes that are generally individuals or
organizations. A social network represents relationships and flows
between people, groups, organizations, animals, computers or other
information/knowledge processing entities.
“Social media changes the relationship between companies and customers
from master and servant, to peer to peer.” - Jay Baer
Social Media
Social Network
5. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin
Understanding Social Media
The 6 types of social media
Collaborative Projects Social Networks
Blogs and Micro blogs Virtual Game Worlds
Content Communities Virtual Social Networks
6. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin
Top 3 Social Networks
Launched: Feb 4, 2004
750+ million active users / month
Revenue: $5.1 bil. (2012)
#1 website on the Internet
worldwide, #2 in the USA
Source: #alexa, #wikipedia
Launched: Jul 15, 2006
200 million active users / month
Revenue: $140 mil. (2010)
#11 website on the Internet
worldwide, #12 in the USA
Source: #alexa, #wikipedia
Launched: May 5, 2003
225 million active users / month
Revenue: $972 mil. (2010)
#14 website on the Internet
worldwide, #11 in the USA
Source: #alexa, #wikipedia
7. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin
Other Popular Networks
Launched: Feb 14, 2005
1 billion active users / month
#3 website on the Internet
worldwide, #3 in the USA
Source: #alexa, #wikipedia
Launched: March, 2010
10 million active users / month
Revenue not disclosed
#11 website on the Internet
worldwide, #41 in the USA
Source: #alexa, #wikipedia
Launched: August 2011
235+ million active users / month
Source: #wikipedia
9. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin
Social Media Cons
ADHD Increase
Weak connections
Reduced productivity
Loss of privacy
Quick spread of false info
Biggest waste of time
Addictive behaviors
Cyber bullying
10. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin
Social Media Pros
Help senior citizens
Law enforcement
Increase voter participation
Empower business women
Spread Info Faster
Political Change
Good for Economy
Sourcing and Funding
11. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin
Privacy Issues
• PRISM NSA electronic
surveillance program
• Stop Online Piracy Act (SOPA)
• California Online Privacy
Protection Act (2003)
• Electronic Communications
Privacy Act
• Anonymizer.com
• AdBlock Plus
• TorProject
In the News
• You own data about you
• Advertisers threaten your
privacy
• Social media usage isn’t, can’t
be, or shouldn’t be regulated
by employers
• Consumers care about privacy
Myths
Privacy is the state of being free from public attention. #google
Tools
12. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin
Social Media in the Office
• Do nothing
• Block everything (Internet)
• Regulate access hours
• Restrict access
• Educate and train
staff
• Set security and
usage policies
Three options
• Two-thirds of US workers
with Facebook accounts
access the site during work
hours
• 51% of American workers
think work productivity
suffers because of social
media.
Facts Striking a balance
13. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin
Case Studies
• Obama (2008
Presidential Elections)
• Kim Kardashian
(entertainment industry)
• Your next door neighbor
• Coca Cola
• Red Bull
• Your local mom and
pop store
People Corporations
14. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin
• You are Apple Inc.
• You care much about your
privacy (online = public)
• You are a happy introvert
and are not interested in
change
• You have knowledge or
information you want to
share with the rest of
the world
• Your personal branding
requires it
• You are sociable and
likes interacting with
people virtually and in
person
NO YES
Are you Social? Should you be?
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
--------------------------Company Information SlideThis Slide use “About Us” Layout on Master Slide View.Slide tittles is editable, you can change text, color or rotate easily.Fill your company information in the text area an replace the lorem ipsum feed. --------------------------Navigation ButtonNavigation Button help you to move slide to next or previous slidesThe Navigation Button can be found in First Slide in Master Slide View, To make it works as slide navigation, Right click the arrow button image > Select Hyperlink > Select “Place in this document” > Select Next Slide or Previous Slide--------------------------Insert and Edit FooterIf you want to edit the footer text go to View > Slide Master > Select first slide master > Type the Tex Box Area with your company information (company name, address, website, etc)--------------------------AnimationsMost of animation using “peek in” effect.
--------------------------MeasurementsCommuncation on Social Media Today, equipped with measurement technology, to see how the communication impact.This Slide use “Measurement” Layout on Master Slide View--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------Video SlideThis Slide use “Video Slide” Layout on Master Slide View.Click Video Icon to Add a Movie.
--------------------------Social Media TodayTechnology change everything also the way we communicate.Explain the Social media and people in using technology, previously and todayThis Slide use “Socila Media Today” Layout on Master Slide View Phone icon you can get here: http://www.iconarchive.com/show/heartquake-prevention-icons-by-iconshock/telefono-icon.htmliPhone icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/iPhone-front-black-icon.html Mail icon you can get here: http://www.iconarchive.com/show/stainless-icons-by-iconleak/mail-icon.htmleMail icon you can get here: http://www.iconarchive.com/show/mobile-icons-by-youdu/Mail-icon.htmlNews icon you can get here: http://www.iconarchive.com/show/oxygen-icons-by-oxygen-icons.org/Mimetypes-message-news-icon.htmleNews icon you can get here: http://www.iconarchive.com/show/nod-icons-by-rimshotdesign/Location-NEWS-icon.htmliMac icon you can get here: http://www.iconarchive.com/show/bee-mac-icons-by-artbees/iMac-24-icon.htmlSocialize icon you can get here: http://www.iconarchive.com/show/aesthetica-2-icons-by-dryicons/user-comments-icon.htmlSocial.net icon you can get here: http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-twitter-icon.html http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-facebook-icon.html http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-youtube-icon.html
--------------------------Social Media AccessSmartphone, tablet and notebook are the most people use for accessing social media.This Slide use “Access” Layout on Master Slide ViewiPhone icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/iPhone-front-black-icon.html iPad icon you can get here: http://www.iconarchive.com/show/ipad-icons-by-adidadidu/iPad-Front-Blank-icon.htmlMacbook icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/Macbook-icon.htmlAnimation I’m using Bounce effect for Anytime. Anywhere. Text. Wipe effect for circle images Don’t forget grouped image before add animation effect.
--------------------------Social Media AccessSmartphone, tablet and notebook are the most people use for accessing social media.This Slide use “Access” Layout on Master Slide ViewiPhone icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/iPhone-front-black-icon.html iPad icon you can get here: http://www.iconarchive.com/show/ipad-icons-by-adidadidu/iPad-Front-Blank-icon.htmlMacbook icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/Macbook-icon.htmlAnimation I’m using Bounce effect for Anytime. Anywhere. Text. Wipe effect for circle images Don’t forget grouped image before add animation effect.
--------------------------Company Information SlideThis Slide use “About Us” Layout on Master Slide View.Slide tittles is editable, you can change text, color or rotate easily.Fill your company information in the text area an replace the lorem ipsum feed. --------------------------Navigation ButtonNavigation Button help you to move slide to next or previous slidesThe Navigation Button can be found in First Slide in Master Slide View, To make it works as slide navigation, Right click the arrow button image > Select Hyperlink > Select “Place in this document” > Select Next Slide or Previous Slide--------------------------Insert and Edit FooterIf you want to edit the footer text go to View > Slide Master > Select first slide master > Type the Tex Box Area with your company information (company name, address, website, etc)--------------------------AnimationsMost of animation using “peek in” effect.
--------------------------Services SlideThis is a slide to expose your Service. Use “Service Slide” Layout on Master Slide View.Add your higher size photo or logo by click the image icon. You can make it transparent saved to Png file.--------------------------Animation This Slide using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------Services SlideThis is a slide to expose your Service. Use “Service Slide” Layout on Master Slide View.Add your higher size photo or logo by click the image icon. You can make it transparent saved to Png file.--------------------------Animation This Slide using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------StrategiesBuilding communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------StrategiesBuilding communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------StrategiesBuilding communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------StrategiesBuilding communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------MeasurementsCommuncation on Social Media Today, equipped with measurement technology, to see how the communication impact.This Slide use “Measurement” Layout on Master Slide View--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------Closing SlidePut the closing statement here.This Slide use “Section Heade” Layout on Master Slide View.