How to Make Addictive Mobile Games

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Why is a player willing to spend 30 minutes collecting virtual coins with no real value in the real world? Because they see genuine, tangible value the virtual goods and benefits in your game! Creating demand for your virtual goods, and engaging players with your virtual money translates to retention, conversion, and…yes…monetization.

Technologie

ADDICTIVE GAMES

GETTING USERS TO DREAM ABOUT
VIRTUAL GOODS

DO MORE TOGETHER
• Open

source company

• Community
• Free

of 10,000 Devs

to Play Framework

ABOUT ME - YANIV NIZAN
ENGAGEMENT, RETENTION, MONETIZATION

eyeview - Monetize videos

INTENTclick - Blog Monetization

SOOMLA - Game Monetization

WHY GAMES SUCCEED
Addictive

Not Addictive
Low

X Factor?

High

ADDICTIVE GAMES

• Spend
• Lose

too much TIME

track of TIME

• WAITING for items to ship

• Practice

to improve TIME

• Wish

you had more TIME

• Can't

ﬁnd TIME for real stuff

BARRY M. STAW

• Berkeley

University

• Escalation
• Post

of Commitments

Decision Dissonance

ESCALATION OF COMMITMENTS
Users justify the decision to wait, spend time, ...

More
Time
Spent

Post
Decision
Justiﬁcation

HABITS FOR WAITING

• We

are used to waiting

• Subconsciously
• Later

apply habits

on justify our decisions

HABITS FOR APPOINTMENT

• We

have tools

• Don't

notice we apply them

• Commitments

increase

HABITS FOR PRESSURE

• Improve

by repetition

• Commit

time for practice

• Success

increases commitment

Focus on escalating time commitments
Get your users addicted

GOODS WITH
TIME DIMENSION
PRACTICAL ADVICE

FUEL / ENERGY / LIFE

• Limited
• Drains

inventory

as user plays

• Replenish

with time

BUILDINGS / PETS

• Natural
• Takes

process

time

• Increase

time with levels

VEHICLES / WEAPONS

• Upgrades
• Have

to be shipped / made

TRAINING

• Goods

have new controls

• Requires
• Endless

user to train

practice

A

, ,
S

D

WHAT'S NEXT

• Add

virtual goods with time dimension

• Create
• Get

escalating time commitment

your users seriously engaged

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How to Make Addictive Mobile Games

1. ADDICTIVE GAMES GETTING USERS TO DREAM ABOUT VIRTUAL GOODS

2. DO MORE TOGETHER • Open source company • Community • Free of 10,000 Devs to Play Framework

3. ABOUT ME - YANIV NIZAN ENGAGEMENT, RETENTION, MONETIZATION eyeview - Monetize videos INTENTclick - Blog Monetization SOOMLA - Game Monetization

4. WHY GAMES SUCCEED Addictive Not Addictive Low X Factor? High

5. One Thing in common TIME

6. ADDICTIVE GAMES • Spend • Lose too much TIME track of TIME • WAITING for items to ship • Practice to improve TIME • Wish you had more TIME • Can't ﬁnd TIME for real stuff

7. TIME = $$$

8. BARRY M. STAW • Berkeley University • Escalation • Post of Commitments Decision Dissonance

9. ESCALATION OF COMMITMENTS Users justify the decision to wait, spend time, ... More Time Spent Post Decision Justiﬁcation

10. ADDICTIVE GAMES TIME COMMITMENTS

11. SHORT WAIT

12. HABITS FOR WAITING • We are used to waiting • Subconsciously • Later apply habits on justify our decisions

13. APPOINTMENT

14. HABITS FOR APPOINTMENT • We have tools • Don't notice we apply them • Commitments increase

15. TIME PRESSURE

16. HABITS FOR PRESSURE • Improve by repetition • Commit time for practice • Success increases commitment

17. Focus on escalating time commitments Get your users addicted

18. GOODS WITH TIME DIMENSION PRACTICAL ADVICE

19. FUEL / ENERGY / LIFE • Limited • Drains inventory as user plays • Replenish with time

20. BUILDINGS / PETS • Natural • Takes process time • Increase time with levels

21. VEHICLES / WEAPONS • Upgrades • Have to be shipped / made

22. TRAINING • Goods have new controls • Requires • Endless user to train practice A , , S D

23. WHAT'S NEXT • Add virtual goods with time dimension • Create • Get escalating time commitment your users seriously engaged

24. www.soom.la blog.soom.la THANK YOU

How to Make Addictive Mobile Games

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