Why is a player willing to spend 30 minutes collecting virtual coins with no real value in the real world? Because they see genuine, tangible value the virtual goods and benefits in your game! Creating demand for your virtual goods, and engaging players with your virtual money translates to retention, conversion, and…yes…monetization.

1. ADDICTIVE GAMES
GETTING USERS TO DREAM ABOUT
VIRTUAL GOODS

2. DO MORE TOGETHER
• Open
source company
• Community
• Free
of 10,000 Devs
to Play Framework

3. ABOUT ME - YANIV NIZAN
ENGAGEMENT, RETENTION, MONETIZATION
eyeview - Monetize videos
INTENTclick - Blog Monetization
SOOMLA - Game Monetization

4. WHY GAMES SUCCEED
Addictive
Not Addictive
Low
X Factor?
High

5. One Thing in common
TIME

6. ADDICTIVE GAMES
• Spend
• Lose
too much TIME
track of TIME
• WAITING for items to ship
• Practice
to improve TIME
• Wish
you had more TIME
• Can't
find TIME for real stuff

7. TIME = $$$

8. BARRY M. STAW
• Berkeley
University
• Escalation
• Post
of Commitments
Decision Dissonance

9. ESCALATION OF COMMITMENTS
Users justify the decision to wait, spend time, ...
More
Time
Spent
Post
Decision
Justification

10. ADDICTIVE GAMES
TIME COMMITMENTS

11. SHORT WAIT

12. HABITS FOR WAITING
• We
are used to waiting
• Subconsciously
• Later
apply habits
on justify our decisions

13. APPOINTMENT

14. HABITS FOR APPOINTMENT
• We
have tools
• Don't
notice we apply them
• Commitments
increase

15. TIME PRESSURE

16. HABITS FOR PRESSURE
• Improve
by repetition
• Commit
time for practice
• Success
increases commitment

17. Focus on escalating time commitments
Get your users addicted

18. GOODS WITH
TIME DIMENSION
PRACTICAL ADVICE

19. FUEL / ENERGY / LIFE
• Limited
• Drains
inventory
as user plays
• Replenish
with time

20. BUILDINGS / PETS
• Natural
• Takes
process
time
• Increase
time with levels

21. VEHICLES / WEAPONS
• Upgrades
• Have
to be shipped / made

22. TRAINING
• Goods
have new controls
• Requires
• Endless
user to train
practice
A
, ,
S
D

23. WHAT'S NEXT
• Add
virtual goods with time dimension
• Create
• Get
escalating time commitment
your users seriously engaged

24. www.soom.la
blog.soom.la
THANK YOU