Managing your online presence 
Yan Luong 
Head of Digital Communications 
Presence Switzerland (FDFA) 
yanluong.com 
@yan_...
@yan_luong 
@yan_luong
LET’S TALK ABOUT YOUT DIGITAL 
FOOTPRINT 
@yan_luong
@yan_luong
WHY DOES IT MATTER? 
@yan_luong
Findability
Communities 
@yan_luong
WHERE DOES IT BEGIN? 
@yan_luong
Personal Branding 
@yan_luong
@yan_luong
The content burger 
@yan_luong
YOUR WEBSITE 
@yan_luong
@yan_luong
Newsletters 
Greetings Guts 
Getting 
@yan_luong
@yan_luong
@yan_luong
@yan_luong
SOCIAL MEDIA & COMMUNITIES 
@yan_luong
24
25
26
@yan_luong
@yan_luong
@yan_luong
You are a media 
You have got an audience 
Your audience are makers 
Your audience has an 
audience 
@yan_luong
@yan_luong
@yan_luong
@yan_luong
Information Emotion 
Belonging 
@yan_luong
@yan_luong
THANK YOU! 
@yan_luong
Managing your online presence - Montreux Jazz Academy - 2014 11 02
Managing your online presence - Montreux Jazz Academy - 2014 11 02
Managing your online presence - Montreux Jazz Academy - 2014 11 02
Managing your online presence - Montreux Jazz Academy - 2014 11 02
Managing your online presence - Montreux Jazz Academy - 2014 11 02
Managing your online presence - Montreux Jazz Academy - 2014 11 02
Managing your online presence - Montreux Jazz Academy - 2014 11 02
Managing your online presence - Montreux Jazz Academy - 2014 11 02
Managing your online presence - Montreux Jazz Academy - 2014 11 02
Managing your online presence - Montreux Jazz Academy - 2014 11 02
Managing your online presence - Montreux Jazz Academy - 2014 11 02
Managing your online presence - Montreux Jazz Academy - 2014 11 02
Managing your online presence - Montreux Jazz Academy - 2014 11 02
Managing your online presence - Montreux Jazz Academy - 2014 11 02
Managing your online presence - Montreux Jazz Academy - 2014 11 02
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Managing your online presence - Montreux Jazz Academy - 2014 11 02

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Supporting presentation of a masterclass I gave at the Montreux Jazz Academy. The masterclass aimed at overseeing today's digital landscape and how artists and musicians can leverage the web and social media in order to manage their image.

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Managing your online presence - Montreux Jazz Academy - 2014 11 02

  1. 1. Managing your online presence Yan Luong Head of Digital Communications Presence Switzerland (FDFA) yanluong.com @yan_luong
  2. 2. @yan_luong @yan_luong
  3. 3. LET’S TALK ABOUT YOUT DIGITAL FOOTPRINT @yan_luong
  4. 4. @yan_luong
  5. 5. WHY DOES IT MATTER? @yan_luong
  6. 6. Findability
  7. 7. Communities @yan_luong
  8. 8. WHERE DOES IT BEGIN? @yan_luong
  9. 9. Personal Branding @yan_luong
  10. 10. @yan_luong
  11. 11. The content burger @yan_luong
  12. 12. YOUR WEBSITE @yan_luong
  13. 13. @yan_luong
  14. 14. Newsletters Greetings Guts Getting @yan_luong
  15. 15. @yan_luong
  16. 16. @yan_luong
  17. 17. @yan_luong
  18. 18. SOCIAL MEDIA & COMMUNITIES @yan_luong
  19. 19. 24
  20. 20. 25
  21. 21. 26
  22. 22. @yan_luong
  23. 23. @yan_luong
  24. 24. @yan_luong
  25. 25. You are a media You have got an audience Your audience are makers Your audience has an audience @yan_luong
  26. 26. @yan_luong
  27. 27. @yan_luong
  28. 28. @yan_luong
  29. 29. Information Emotion Belonging @yan_luong
  30. 30. @yan_luong
  31. 31. THANK YOU! @yan_luong

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