Immersing oneself in youth marketing means understanding their social interaction. Youth social interaction is essential in developing a brand values that have flair!
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(Youthlab Indo) Branding for the youth market
1. Branding WithSocial Interaction Branding for The Youth Market Redefining Product Values Based On Social Interaction Slide presentation by Youth Laboratory Indonesia Photo: arifinwidarmanfacebook pic
2. This Presentation is Inspired by the creative thoughts of Inong (Indonesian Professional Board Rider) Slide presentation by Youth Laboratory Indonesia
5. High valued Youth Brand Local villages Swell Redefined Product Fisherman Case study: Quicksilver Leisure Coast Beachboys Traditional Indonesian Batik as pattern for Quicksilver’s shirt Insight on Social Interaction
6. Understanding Youth Social Interaction Is Essential for Brand Relevance “Does your Brand tell a story of a peculiar Youth Social Interaction?”
7. Trends among rural youth. Where ‘Gembel’ means Junk! Case study:VespaGembel The more ‘Gembel’ (Junkier) it looks the cooler it gets. It’s definitely not about Vespa frenzy, it’s about social interaction
8. Jakarta’s government provide a bike lane for cyclist who are mostly youth. Surprisingly the tracks aren’t appealing for youth. The lack of understanding regarding social interaction is the main antecedent Case study:Bike Lane
9. Cycling for a young man is about stopping by at a traditional merchant, caressing a bus, find a way around a traffic jam, waving at the pedestrian, getting attention from the car drivers. They need a lane that provide the same intensity
11. High valued Youth Brand Fashion community Identity Branding Social Media Case study: Apple Sharing From smart phone to Social currency. Instagram photo Application with a lomo touch Travelling Insight on Social Interaction
12. Zeke Khaseli Indie Music Artist In the era of freetainment, Indonesian young people still buy original Indie Album. They’re loyal fans because the “Indie” brand tells and create a social interaction for youths.
14. 14 Youthlab is the first factory and repository of Indonesian youth insight, compromised of multi-talented youths of various background, the research and consulting company helps corporations and organizations create precious connection with the fickle yet precious market segment. Through etnographic research, online tracking, creative focus group discussion, and other means, we help you create a dialogue with the youths of Indonesia in the most efficient manner. We Here to Make that happen to you Request free download of this presentation: http://enterthelab.com/index.php?m=insight&s=presentation Find more about Indonesian Youth trends, data, & insights: www.enterthelab.com Contact us for a presentation of this slide Tara.talita@gmail.com faisal_sii@yahoo.com