1. Viral Content
How to widen your content reach?
Miikka Leinonen

2. This is where you store your content.

3. Blogs Videos
Slides
Photos

4. Blogs Videos
Slides
Photos
How will your content meet your audience?

5. Blogs Videos
Slides
Photos
How will your content meet your audience?
Through recommendations.

6. This is how you can help your content to be found:

7. New Social Media
Company owned

8. New Social Media
Company owned Staff owned

9. New Social Media
Company owned Staff owned
Do you have
a plan for this?

10. "Old" Social Media New Social Media
Company owned Staff owned

11. "Old" Social Media New Social Media
Company owned Staff owned
Website
Intranet
Email
Newsletter
?

12. "Old" Social Media New Social Media
Company owned Staff owned
Website
Intranet
Email
Newsletter
Do you have
?
a plan for this?

13. 5
steps
How to widen your
content reach

14. "Old" Social Media External media
Company owned Staff owned
Website
Intranet
Email
Newsletter
?

15. "Old" Social Media External media
Company owned Staff owned
Website
Intranet
Email
Newsletter
? 1
Find all owned media and
create a sharing protocol.

16. "Old" Social Media External media
Company owned Staff owned
Website
Intranet
Email
Newsletter
? 2
Create communication
channels with your specialist.

17. "Old" Social Media External media
Company owned Staff owned
Website
Intranet
Email
Newsletter
? 3
Remember to link your
"old" web and "new" content.

18. "Old" Social Media External media
Company owned Staff owned
Website
Intranet
Email
Newsletter
? 4
Check that all your valuable
content comes here.

19. "Old" Social Media External media
Company owned Staff owned
Website
Intranet
Email
Newsletter
? 5
Increase the quality of
your content.

20. @miikkaleinonen
Facebook.com/ZeelandGroup