The document discusses content strategy and user experience, and how they work together. It outlines a discovery process for a project with Juggle Up, including stakeholder interviews, workshops, documentation review, competitive review, analytics review, user research, industry research, and a content inventory. Zach wants to know questions around Juggle Up's goals and audiences. Meghan wants to know questions about Juggle Up's history, stakeholders, trends in juggling, and how to encourage children to get involved in juggling.

1. USER EXPERIENCE &
CONTENT STRATEGY
SO HAPPY TOGETHER
Monday, April 15, 13

2. CONTENT STRATEGY &
USER EXPERIENCE
SO HAPPY TOGETHER
Monday, April 15, 13

3. Hi.
Monday, April 15, 13

4. Hi.
ZACK NAYLOR MEGHAN CASEY
@ZACKNAYLOR @MEGHSCASE
Monday, April 15, 13

5. Monday, April 15, 13

6. User Experience is the creation
of an experience through
designed artifacts that
supports the goals and needs
of a business or organization
and the people they serve.
Monday, April 15, 13

7. Content strategy is how an
organization provides the
right content, to the right
people, at the right time with
the aim of achieving
established business goals.
Monday, April 15, 13

8. TWO PROCESSES CONVERGE
Discovery Definition Design
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9. JUGGLE UP
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10. DISCOVERY
Monday, April 15, 13

11. ZACK WANTS TO KNOW:
1. Why does Juggle Up want a website?
2. What is not being accomplished with the current
website, or lack of website?
3. What should the website do for their organization?
4. How will we know that the website is successful?
5. Who is the target audience for the website of
Juggle Up?
6. What should the target audience be able to do
from the website?
7. What content would communicate the intended
message to the target audience of Juggle Up?
8. What language and categorization of that content
is easiest to use for the target audience?
9. How often would the audience want/need this
information?
10. How is the audience getting this information now?
Monday, April 15, 13

12. ZACK WANTS TO KNOW: MEGHAN WANTS TO KNOW:
1. Why does Juggle Up want a website?
2. What is not being accomplished with the current
website, or lack of website?
3. What should the website do for their organization?
4. How will we know that the website is successful?
5. Who is the target audience for the website of
Juggle Up?
6. What should the target audience be able to do
from the website?
7. What content would communicate the intended
message to the target audience of Juggle Up?
8. What language and categorization of that content
is easiest to use for the target audience?
9. How often would the audience want/need this
information?
10. How is the audience getting this information now?
Monday, April 15, 13

13. ZACK WANTS TO KNOW: MEGHAN WANTS TO KNOW:
1. Why does Juggle Up want a website? 1. Why/how did Juggle Up get started?
2. What is not being accomplished with the current
website, or lack of website?
3. What should the website do for their organization?
4. How will we know that the website is successful?
5. Who is the target audience for the website of
Juggle Up?
6. What should the target audience be able to do
from the website?
7. What content would communicate the intended
message to the target audience of Juggle Up?
8. What language and categorization of that content
is easiest to use for the target audience?
9. How often would the audience want/need this
information?
10. How is the audience getting this information now?
Monday, April 15, 13

14. ZACK WANTS TO KNOW: MEGHAN WANTS TO KNOW:
1. Why does Juggle Up want a website? 1. Why/how did Juggle Up get started?
2. What is not being accomplished with the current 2. What are JU's business goals and how do they
website, or lack of website? measure success?
3. What should the website do for their organization?
4. How will we know that the website is successful?
5. Who is the target audience for the website of
Juggle Up?
6. What should the target audience be able to do
from the website?
7. What content would communicate the intended
message to the target audience of Juggle Up?
8. What language and categorization of that content
is easiest to use for the target audience?
9. How often would the audience want/need this
information?
10. How is the audience getting this information now?
Monday, April 15, 13

15. ZACK WANTS TO KNOW: MEGHAN WANTS TO KNOW:
1. Why does Juggle Up want a website? 1. Why/how did Juggle Up get started?
2. What is not being accomplished with the current 2. What are JU's business goals and how do they
website, or lack of website? measure success?
3. What should the website do for their organization? 3. Who are the internal stakeholders and what do
they care about?
4. How will we know that the website is successful?
5. Who is the target audience for the website of
Juggle Up?
6. What should the target audience be able to do
from the website?
7. What content would communicate the intended
message to the target audience of Juggle Up?
8. What language and categorization of that content
is easiest to use for the target audience?
9. How often would the audience want/need this
information?
10. How is the audience getting this information now?
Monday, April 15, 13

16. ZACK WANTS TO KNOW: MEGHAN WANTS TO KNOW:
1. Why does Juggle Up want a website? 1. Why/how did Juggle Up get started?
2. What is not being accomplished with the current 2. What are JU's business goals and how do they
website, or lack of website? measure success?
3. What should the website do for their organization? 3. Who are the internal stakeholders and what do
they care about?
4. How will we know that the website is successful?
4. What are the trends in the world of juggling?
5. Who is the target audience for the website of
Juggle Up?
6. What should the target audience be able to do
from the website?
7. What content would communicate the intended
message to the target audience of Juggle Up?
8. What language and categorization of that content
is easiest to use for the target audience?
9. How often would the audience want/need this
information?
10. How is the audience getting this information now?
Monday, April 15, 13

17. ZACK WANTS TO KNOW: MEGHAN WANTS TO KNOW:
1. Why does Juggle Up want a website? 1. Why/how did Juggle Up get started?
2. What is not being accomplished with the current 2. What are JU's business goals and how do they
website, or lack of website? measure success?
3. What should the website do for their organization? 3. Who are the internal stakeholders and what do
they care about?
4. How will we know that the website is successful?
4. What are the trends in the world of juggling?
5. Who is the target audience for the website of
Juggle Up? 5. Why do they think children aren't getting involved
with juggling now?
6. What should the target audience be able to do
from the website?
7. What content would communicate the intended
message to the target audience of Juggle Up?
8. What language and categorization of that content
is easiest to use for the target audience?
9. How often would the audience want/need this
information?
10. How is the audience getting this information now?
Monday, April 15, 13

18. ZACK WANTS TO KNOW: MEGHAN WANTS TO KNOW:
1. Why does Juggle Up want a website? 1. Why/how did Juggle Up get started?
2. What is not being accomplished with the current 2. What are JU's business goals and how do they
website, or lack of website? measure success?
3. What should the website do for their organization? 3. Who are the internal stakeholders and what do
they care about?
4. How will we know that the website is successful?
4. What are the trends in the world of juggling?
5. Who is the target audience for the website of
Juggle Up? 5. Why do they think children aren't getting involved
with juggling now?
6. What should the target audience be able to do
from the website? 6. Who are the target audiences and what are their
concerns?
7. What content would communicate the intended
message to the target audience of Juggle Up?
8. What language and categorization of that content
is easiest to use for the target audience?
9. How often would the audience want/need this
information?
10. How is the audience getting this information now?
Monday, April 15, 13

19. ZACK WANTS TO KNOW: MEGHAN WANTS TO KNOW:
1. Why does Juggle Up want a website? 1. Why/how did Juggle Up get started?
2. What is not being accomplished with the current 2. What are JU's business goals and how do they
website, or lack of website? measure success?
3. What should the website do for their organization? 3. Who are the internal stakeholders and what do
they care about?
4. How will we know that the website is successful?
4. What are the trends in the world of juggling?
5. Who is the target audience for the website of
Juggle Up? 5. Why do they think children aren't getting involved
with juggling now?
6. What should the target audience be able to do
from the website? 6. Who are the target audiences and what are their
concerns?
7. What content would communicate the intended
message to the target audience of Juggle Up? 7. What would make them want to get involved with
juggling?
8. What language and categorization of that content
is easiest to use for the target audience?
9. How often would the audience want/need this
information?
10. How is the audience getting this information now?
Monday, April 15, 13

20. ZACK WANTS TO KNOW: MEGHAN WANTS TO KNOW:
1. Why does Juggle Up want a website? 1. Why/how did Juggle Up get started?
2. What is not being accomplished with the current 2. What are JU's business goals and how do they
website, or lack of website? measure success?
3. What should the website do for their organization? 3. Who are the internal stakeholders and what do
they care about?
4. How will we know that the website is successful?
4. What are the trends in the world of juggling?
5. Who is the target audience for the website of
Juggle Up? 5. Why do they think children aren't getting involved
with juggling now?
6. What should the target audience be able to do
from the website? 6. Who are the target audiences and what are their
concerns?
7. What content would communicate the intended
message to the target audience of Juggle Up? 7. What would make them want to get involved with
juggling?
8. What language and categorization of that content
is easiest to use for the target audience? 8. How does JU encourage children to get into
juggling now?
9. How often would the audience want/need this
9. What is and isn't working?
information?
10. How is the audience getting this information now?
Monday, April 15, 13

21. ZACK WANTS TO KNOW: MEGHAN WANTS TO KNOW:
1. Why does Juggle Up want a website? 1. Why/how did Juggle Up get started?
2. What is not being accomplished with the current 2. What are JU's business goals and how do they
website, or lack of website? measure success?
3. What should the website do for their organization? 3. Who are the internal stakeholders and what do
they care about?
4. How will we know that the website is successful?
4. What are the trends in the world of juggling?
5. Who is the target audience for the website of
Juggle Up? 5. Why do they think children aren't getting involved
with juggling now?
6. What should the target audience be able to do
from the website? 6. Who are the target audiences and what are their
concerns?
7. What content would communicate the intended
message to the target audience of Juggle Up? 7. What would make them want to get involved with
juggling?
8. What language and categorization of that content
is easiest to use for the target audience? 8. How does JU encourage children to get into
juggling now?
9. How often would the audience want/need this
9. What is and isn't working?
information?
10. How will things be different if the site is
10. How is the audience getting this information now? successful?
Monday, April 15, 13

22. DISCOVERY ACTIVITIES
Monday, April 15, 13

23. DISCOVERY ACTIVITIES
STAKEHOLDER
INTERVIEWS
Monday, April 15, 13

24. DISCOVERY ACTIVITIES
STAKEHOLDER
WORKSHOPS
INTERVIEWS
Monday, April 15, 13

25. DISCOVERY ACTIVITIES
STAKEHOLDER DOCUMENTATION
WORKSHOPS
INTERVIEWS REVIEW
Monday, April 15, 13

26. DISCOVERY ACTIVITIES
STAKEHOLDER DOCUMENTATION
WORKSHOPS
INTERVIEWS REVIEW
COMPETITIVE
REVIEW
Monday, April 15, 13

27. DISCOVERY ACTIVITIES
STAKEHOLDER DOCUMENTATION
WORKSHOPS
INTERVIEWS REVIEW
COMPETITIVE ANALYTICS
REVIEW REVIEW
Monday, April 15, 13

28. DISCOVERY ACTIVITIES
STAKEHOLDER DOCUMENTATION
WORKSHOPS
INTERVIEWS REVIEW
COMPETITIVE ANALYTICS
USER RESEARCH
REVIEW REVIEW
Monday, April 15, 13

29. DISCOVERY ACTIVITIES
STAKEHOLDER DOCUMENTATION
WORKSHOPS
INTERVIEWS REVIEW
COMPETITIVE ANALYTICS
USER RESEARCH
REVIEW REVIEW
INDUSTRY
RESEARCH
Monday, April 15, 13

30. DISCOVERY ACTIVITIES
STAKEHOLDER DOCUMENTATION
WORKSHOPS
INTERVIEWS REVIEW
COMPETITIVE ANALYTICS
USER RESEARCH
REVIEW REVIEW
INDUSTRY CONTENT
RESEARCH INVENTORY
Monday, April 15, 13

31. DISCOVERY ACTIVITIES
STAKEHOLDER DOCUMENTATION
WORKSHOPS
INTERVIEWS REVIEW
COMPETITIVE ANALYTICS
USER RESEARCH
REVIEW REVIEW
INDUSTRY CONTENT HEURISTIC
RESEARCH INVENTORY ANALYSIS
Monday, April 15, 13

32. DEFINITION
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33. DEFINITION
PROBLEM SITUATION
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34. DEFINITION
USER SCENARIOS
Monday, April 15, 13

35. DEFINITION
CORE CONTENT STRATEGY
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36. DEFINITION
MESSAGE FRAMEWORK
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37. DEFINITION
SITE MAP
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38. DESIGN
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39. A CONTENT FORWARD APPROACH
Sketch the content Create wireframes Apply design
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40. Sketch the content
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41. Create wireframes
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42. Apply design
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43. WRAP UP & QUESTIONS
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44. Monday, April 15, 13

45. ZACK NAYLOR MEGHAN CASEY
@ZACKNAYLOR @MEGHSCASE
Monday, April 15, 13