The Role of Culture In High Growth Companies

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The document discusses various aspects of organizational culture and brand, including identity, reputation, expectations, leadership, pace, and decision-making. It also outlines the key components of an organizational blueprint such as mission, values, vision, and strategy. Sample mission and value statements are provided. The overall topic is how to effectively communicate and establish an organizational culture and brand identity.

Business

THE TRIPLE A TRAP
✦ Affable
✦ Assertive
✦ Articulate

The Organizational Blueprint
Mission & Purpose
Values & Principles
Vision & Positioning
Strategy & Tactics

MISSION STATEMENT
Verb, target, outcome.
“Save
endangered
species
from
extinction.”
“Improve
African
children’s
health.”

VISION & POSITIONING
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