Presentation on the power of Energizing Brand Advocates by Zuberance Founder/CEO, Rob Fuggetta, at EyeforTravel's Social Media Strategies for Travel conference in San Francisco. March 3, 2011.

1. Energizing Brand AdvocatesRob Fuggetta, Founder & CEOfor Social Media Strategies for TravelMarch 3, 2011

2. 2 Social Media Marketing Landscape Social Media Marketing Products & Services Listen Engage Sell Zuberance

4. Amplify positive WOM

7. Highly Influential

8. Massive reachBusiness Value

9. 6 Advocates are Most Trusted Source Sources Consumers Trust Source: Nielsen

10. 7 An Army of Advocates 1 in 4 people in US (60M) are Brand Advocates Source: Multiple

11. 8 Social Media Amplifies Advocates 60MTrusted WOMImpressions 100,000Energized Advocates Sources: Forrester, Comscore; Note: Estimated # of Trusted WOM Impressions over 12-month period

12. 9 5X More Valuable than Ave Customers $3,000 Value of one Brand Advocate for hotel Advocacy Value 3X Spend Value 2X Spend Value Sources: Deloitte; Owen, Brooks, Zuberance Ave Customer Brand Advocates

13. 10 Turn Advocates into Marketing Force Zuberance Advocate Platform

14. 11 Identify Brand Advocates… Ultimate Question for Customer Loyalty How likely are you to recommend our brand or products to your friends? 50%

15. …Energize Brand Advocates… Advocate Ratings & Reviews Advocate Stories Advocate Answers Advocate Offers 12

16. 13 Advocate Reviews Boost Hotel Sales Travelers 3X More Likely to Book Hotels with 5-Star Ratings than 3-Star Ratings Sources: Chadwick, Martin, Bailey

18. Leads

19. Impressions

20. Sales14

22. Thousands of bookings

24. 17 10X Higher Conversion Rate 25% Traditional Marketing WOM/Advocate Marketing 2.5% Source: FireClick Index, Zuberance Customer Data

25. 18 Thank You! Rob Fuggetta, Founder & CEO Zuberance rob@zuberance.com 650.369.2002