Personal Information
Entreprise/Lieu de travail
Greater Boston Area United States
Profession
Product Marketer At Carbon Black, Advocate Marketer At Large
Secteur d’activité
Advertising / Marketing / PR
Site Web
briangladstein.com
À propos
I’m currently a Director of Product Marketing working at Carbon Black, an endpoint security company in Waltham, MA. I've just gotten into the role and am looking forward to exploring all the places it will go.
Advocate Marketing has been a passion of mine since well before it was an actual discipline. I built my career in technology marketing on my ability to work with B2B customers and translate the value they received in emerging products into momentum we could use in the marketplace. In 2010 I started Explorics, a consulting firm specializing in customer intelligence, customer marketing, and customer advocacy. I ran that for over four years until it was acquired by GYK Antler in 2014,...
Mots-clés
advocate marketing
b2b marketing
customer engagement
customer loyalty
explorics
Tout plus
Présentations
(1)Personal Information
Entreprise/Lieu de travail
Greater Boston Area United States
Profession
Product Marketer At Carbon Black, Advocate Marketer At Large
Secteur d’activité
Advertising / Marketing / PR
Site Web
briangladstein.com
À propos
I’m currently a Director of Product Marketing working at Carbon Black, an endpoint security company in Waltham, MA. I've just gotten into the role and am looking forward to exploring all the places it will go.
Advocate Marketing has been a passion of mine since well before it was an actual discipline. I built my career in technology marketing on my ability to work with B2B customers and translate the value they received in emerging products into momentum we could use in the marketplace. In 2010 I started Explorics, a consulting firm specializing in customer intelligence, customer marketing, and customer advocacy. I ran that for over four years until it was acquired by GYK Antler in 2014,...
Mots-clés
advocate marketing
b2b marketing
customer engagement
customer loyalty
explorics
Tout plus