1. Are You Ready For Social Media?
1. How do you rate your social media efforts?
2. Do you see social media as an opportunity to conduct customer research and improve customer retention?
3. Is is time to require a new kind of marketing organization?
4. Do you have an interest in increasing sales through social media?
5. Do you want to use social media to better engage customers?
Have you realized the many benefits of social media? If you were able to answer yes and agree to the questions
above, it is recommended that you are ready for social media and should now begin developing stand-alone social
media strategies to implement and ROI.
Initiate a development plan for social media before you move forward. Your role will clearly identify business or
professional driving strategies. Then work to define early Social Media Strategies or Tactics which can aid you in
achieving these ever important goals.