Personal Information
Entreprise/Lieu de travail
Porto Area, Portugal Portugal
Profession
Assistant Professor at Universidade Portucalense Infante D. Henrique
Secteur d’activité
Education
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À propos
Pedro has a PhD in Economics. He teaches Human Resource Management, Organisational Behavior, Consumer Behaviour and Marketing at University Portucalense and ISCAP - Porto Accounting and Business School. His professional interests are focused on Human Resources Management, specially strategic HRM, international HRM, engagement and employer branding, but also experiential marketing and brand experience.
Emerald/EFMD Outstanding Doctoral Research Award (Highly Commended) 2013 in Human Resource Management
Loves what he does and does what he loves. His passion is work and achieve.
Specialties: Engagement, International HRM, Strategic HRM, Employee Experience and Brand Experience
Mots-clés
marketing
sensory
scent
olfactory marketing
sensory marketing
senses
sensorial
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experiences
money
rewards
motivation
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gen y
career
work
generation
millennials
carreira
work-life balance
diversidade
gerações
tendencias
dados
futuro
gestão de pessoas
demografía
sentidos
touch
sound
vision
haltic
tactile
experiential
portugal
olfactivo
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