1. Moiza Butt
Candidate Number: 3124
OCR G324 Advanced Production –
Soap opera

2. EVALUATION
In what ways does your media product use, develop or challenge forms and conventions of real
Q1 media products?
How effective is the combination of your main product and ancillary texts?
Q2
Q3 What have you learnt from audience feedback?
Q4 How did you use media technologies in the construction and research, planning and evaluation stages?

3. Final Product – TV Listings Q1

4. Q1
Final Product – Billboard

5. Final Product Q1
Trailer:
http://www.youtube.com/watch?v=2B
SzKMpEMBk

6. Q1
Realism Make up and Costume
Camerawork
Sound – Diegetic or non Mise en scene
diegetic. Major or minor.
Narrative – either SOAP CONVENTIONS. Enigma – adds
LINEAR which follow mystery to characters
one narrative or parallel and leaves us wanting
which follow more than to know more.
one point of view and
creates one narrative. Lighting
Editing
Use of genre

7. Q1
Media Soap Conventions
• Sound – Diegetic or Non diegetic. Major or Minor.
• Mise En Scene – Lighting, Costume and Make up, Location.
• Camerawork – All footage has a camera angle or camera shot.
We mainly used Medium Close ups and Over the shoulder
shots.
• Editing – Fast paced and slow paced.

8. Q1
In what ways does your media
product use, develop or challenge
forms and conventions of real media
products?

9. Colour code Q1
Anytime I have used, developed or challenged media conventions I will
use the following colour code to show which of the three I have used:
USE
DEVELOP
CHALLENGE

10. Existing Media Product - Conventions Q1
TAGLINE
MASTHEAD
MAIN
STORY
PRICE
BIG TITLE
BRIGHT
COLOURS
OTHER
REALISTIC
STORYLINES
CHARACTERS
BARCODE

11. My TV listings Q1
OTHER
MASTHEAD STORYLINES
PRICE
MAIN
STORY
BIG TITLE
BRIGHT
COLOURS
REALISTIC
CHARACTERS
BARCODE

12. EXISTING BILBOARD Q1
MAIN
PICTURE
MAIN
CHARACTERS E4 LOGO

13. My Billboard Q1
MAIN
PICTURE
MAIN
CHARACTERS E4 LOGO

14. How soap conventions were implemented Q1
• Realistic
Lighting – grey
lighting to
show region as
Britain is
known for its
bad weather
•Enigma – want
to know who
the characters
are and what
the developing
storylines are
about.

15. •Editing
Q1
•Fast paced editing towards the end to build Slow paced along with fade outs towards
up tension. the beginning to show sad characters.

16. •Parallel Narrative – follows one •Realism – costume and make up
Q1
main story and lots of other little
stories
Point of view
shot(P.O.V
SHOT)
•Camerawork – lots of close ups
to show facial expression •Sound
•Non diegetic sound which is
something the audience would listen
to.
•Diegetic sound creates tension

17. •Mise en scene – we selected a few locations that we’re where teenagers spend most of Q1
their time:- park, house and college.

18. Products that are similar to my trailer show the basic conventions of a trailer.
Q1
http://www.youtube.com/watch?v=85EEdnfG-z4
DIFFERENCE: NO ESTABLISHING SHOT USED.

19. Q1
Similarities
•Camerawork: Close ups (CU’s) to show facial
expression
•Storylines

20. Q1
Similarities
Editing and Mise en scene: Variety of shots
used to show location used as its a big part of
the soap. 90210 is a drama based on the
location and how this effects the characters,
where as Borderline is based in a college in
the UK, and is based on drama in the
teenagers lives.

21. SIMLIARTIES
Q1
Style and performance:
Characters spoilt personalities shown
through red heels, perfect hair, red
lipstick and props.
Show characters stereotype through red
lipstick, full side fringe, skinny jeans and
converse
Expensive alcohol.
Lying on top of a expensive car.

22. Q1
SIMLIARTIES
•Same E4 logo
•Sound: Music tells the story, and there isn’t much dialogue in both trailers.
DIFFERENCE
•The last shot shows us the drama will settle as we have a nice shot of the
sea and sunset. In my soap we have a title card.

23. Products that are similar to my trailer show the basic conventions: of a trailer. Q1
http://www.youtube.com/watch?v=q57wGjXbEIM&feature=player_embedded
SIMLIARITIES:
The sequence opens with three closes up shots of
Clay getting ready into a suit, with non diegetic
sound of minor music in the background, making
the audience feel sad, so we know problems will be
occurring with the characters.
My sequence is similar as it opens with a few shots
of the characters looking unhappy or being bullied
followed with non diegetic sound in minor key.

24. SIMLARTIES
Q1
ENIGMA CREATED:
In the one tree hill trailer, We then get ‘What’s so
good’ come across the screen leaving the audience
wanting more. In my trailer, we have an enigma of
the characters as its a new soap.
SUSPENSE CREATED:
Both trailers are building up to the final dilemma.
Both trailers end with the time and date the episode
will be aired.

25. DIFFERENCES: Q1
AUDIENCE is older
for one tree hill as
the characters are
older, where as
Borderline is aimed
at teenagers,
because the
characters are
teenagers.

26. Another product similar to my trailer – 90210 TRAILER.
Q1
http://www.e4.com/video/Uz2EgEibA2vz1QM5t1Z7DM/play.e4
SIMLARITIES
•Music is used to tell
the story in both
trailers.
•Audience is the same.
DIFFERENCES:
•Lifestyles are different for USA
teenagers and UK teenagers.
90210 is based on wealth and
spoilt teenagers where as
Borderline focuses on the
sorrows of teenagers.
•Mise en scene

27. Q1
Challenge of media conventions
We challenged the media conventions by aiming the soap at different demographic
-age group: we opted for a younger audience so we could pick realistic issues that connect
with the demographic.
- likes and hobbies – using things like Facebook, converse and showing friendships and
jealously evolving, we tried to pick things they would enjoy and feel.
-Education: most shots take place in a college showing the audience would still be in
education.

28. Q2
HOW EFFECTIVE IS THE
COMBINATION OF YOUR MAIN
PRODUCT AND ANCILLARY
TEXTS?

29. •Brand Q2
Colour, Fonts, Logo
Freestyle script used on all other Colours:
products creating brand identity. Black and white
which is also
displayed on the
Billboard.
Recognized over
all three media
products
Borderline branding is recognizable due to the audience, the dress and appearance of
characters, facial expressions and the time its aired.
Similar product as we have the same
region as Corination street.

30. •Scripting/Narrative
– the line ‘why don’t you love
me?’ is recognizable in the front
cover. The narrative is
continuous from the trailer, and
so the audience recognizes the
characters.
-The scene where the line is said,
is on the billboard, so audiences
remember why they wanted to
watch the soap. The narrative is
continuing here again, as we have
the main story portrayed,
engaging with the audience.

31. •Branding of Characters: - Character profiles Characters make
the brand through
dress and
appearance: -
HAIR, MAKE UP,
CLOTHES
Same main two characters
seen throughout all three
products, with continuous
narrative

32. Why the audience would engage with my media products?
-TRAILER:
Fast paced editing
 costume and make up
 issues
sound
Cliffhanger
The time its aired
Can empathize with characters
Ancillaries :
Suggest drama
Age group of characters
Price of TV Listings
Locations

33. Q2
•Was the same audience being addressed throughout all products?
Audience Feedback Q3
This can be seen through:
-TRAILER:
Fast paced editing
 Costume and make up
 Issues
Sound
Cliffhanger
The time its aired
Can empathize with characters
Ancillaries :
Suggest drama
Age group of characters
Price of TV Listings
Locations

34. •How are the institutions (E4) identified throughout your products? Q2
I read the E4 style guide to help me make my ancillaries.
http://www.channel4.com/about_c4/styleguide/e4styleguide/e4-brand-guidelines.pdf
•E4 logo in corner
•Positioned in bottom right hand corner
•E4 logo should always be surrounded
•by a minimum 10mm area of space
•Colours used – purple and white
•Spelling of E4
Billboard
•Typography
Final shot of trailer

35. Q2
•Do they have the same brand identity?
BRAND IDENTITY
• Dress and appearance
• Facial expressions
•Character
•Performance
•Is the same genre recognizable throughout all products?
Our soap looks as a soap, due to the timing its aired and dramatic Q1
storylines. Having the same institution throughout the products
shows the type of genre to the audience as our show wouldn't be
advertised on BBC ONE.

36. Q3
What have you learnt
from audience
feedback?

37. Q3
AUDEINCE QUESTIONARE
-sample of 100 people (35 male, 65 female),

38. a. Planning Q3
How did you find your audience?
•Similar Products
Q1
•Audience research (next slide)
How did your audience research and response influence the construction of your products?
After the feedback I decided to:
•Add in title cards to bring the narrative together
•Make some shots shorter to make editing faster Start watching soaps - FEMALE
•Rearranged some footage so it viewer under 7%
4%
•Cut down soundtrack 10%
Beofre 12
24% 13-20
21-42
b. How did you use audience responses to define your 42+
55%
target audience? Never
I noticed that over half of females started watching
soaps between 13-20 and decided to aim my soap at
that category.
c. Post Production: - Did your intended audience find your final products accessible?
After asking some of my intended audience, they agreed that they would most likely
watch it, after considering the time it’d be aired, the trailer, billboard and TV listings.

39. AUDIENCE RESEARCH Q3
From a sample of 100 people (35 male, 65 female), we found the following results regarding soap and television viewing habits;
Start watching soaps - MALE
Do you watch soaps?
18%
11%
17%
48%
14%
Yes Female Before 12
20%
No Female 13-20
20% Yes Male 21-42
No Male 42+
52%
#
Soap and TV Viewing - MALE
Soap and TV Viewing -
12%
FEMALE
Coronation street
Coronation Street
33% Eastenders
14% 18% Eastenders
Emmerdale
24% Emmerdale
Doctor Who
18% Holby City
Glee
15%
Neighbours
None
2% Waterloo Road
5% Other 6%
2% 4% Doctor Who
22% 12% 7% 2%
4% Glee

40. What influences the type of TV What influences the type of TV soaps Q3
soaps you watch? - MALE you watch? - FEMALE
14%
Region
Genre
14% Genre
Time sceduled
100%
72%
Start watching soaps - FEMALE
How do you watch soaps? - MALE
7%
4%
Beofre 12
10%
24% 13-20
21-42
42+
55%
Never Live tv
How do you watch soaps? - FEMALE 100%
How do you follow your
soaps?
Live TV
Continuously -
29%
Male
Continuously -
71%
100% Female

41. What newspapers do Employment status? MALE Q3
you read? - MALE
Daily Mail Student 16-23
50% 50% 50% 50%
Local paper In full time work
What newspapers do you read? Employment status? FEMALE
- FEMALE
13% 12% Sun
20%
12% Express
Student 16-23
Daily Mail
38% 25% Part time work
Local paper
Guardian 80%
Do you think soaps can be improved? Do you agree with the
suggestion that soap opera is
still mostly aimed at female
28%
43%
Yes MALE audiences?
No FEMALE
Yes FEMALE
29% Yes MALE
29%
71% Yes FEMALE

42. Intended audience Q3
“I thought the trailer was “The last shot of the
dark and unexpected and it trailer really persuaded
got my attention. ” me to watch this soap.”
Hannah Walsh -Louisa Butt

43. •Locations were picked because we felt the characters age group main three Q3
locations where they spend most of their time would be : - college, park and
their home.
Q1
The characters personalities were picked due to their age group as we felt most of the
age group we were representing would dress and act like Emily and Sasha.
The name of the soap, was based on rebelling and how far you should go, and
what is acceptable and what isn't as a teenager.

44. Q4
How did you use media
technologies in the
construction and
research, planning and
evaluation stages?

45. •Adobe Premier Elements:-
Media you
have
uploaded
onto
Adobe.
Video
Trailer sequence as
Scene a whole thing. This
line can be changed by
clicking on
Sceneline instead
Time of timeline which
line shows you the
scenes you’ve
Audio uploaded.
Narration Move red line
back and forth to
Soundtrack watch parts of
your trailer

46. Get Media PC File and folders Q4
Insert
Soundtrack selected
How I inserted music and footage: music
•Click on Get Media
•Click on Pc Files and Folders
•Choose file and drag inserted music Inserted
and add to soundtrack Music

47. HOW TO EDIT ON ADOBE ELEMENTS 8
Q4
Click on Edit
and a list of
edits will
come up.
Type of edits

48. •Edit sound Q4
I right clicked
on the
soundtrack
Can crop soundtrack and chose it
Can delete and close gaps in to fade out at
soundtrack , audio, video and the end of the
narration trailer

49. Q4
Upload to
Online Share Youtube
How I uploaded to YouTube:-
•I clicked on share then online
•Clicked on share on YouTube and waited for it to upload

50. Construction Q4
• Video camera :–
– I used a video camera to film the footage used in my trailer. We did preliminary tasks –
Snow ( comic strip) and a preliminary soap trailer, to get used to how to work the
camera, and used the camera footage to load the footage from the camera onto
computer. We used two different cameras to get different reactions and shots from
different sides.
• Still camera: –
I used the camera (Cannon DSLR) to take pictures for my ancillaries – TV Listings
and Billboard. We took lots of different pictures with different
backgrounds, locations and facial expressions.

51. Q4
•Microsoft Office: Publisher
Insert text box
Insert table Decide on a
Insert word art background colour
Insert clipart Decide on a font
Insert shapes
Apply a
template
Add bookmark
Design gallery
Change the page
Find from
size
content library

52. Insert
Q4
picture
from Format
scanner Line/border picture
or More
Insert Less styles Compress
copier brightness
image contrast image
More
Colour contrast Less Crop
brightness Reset
Picture
Text wrapping
Set
transparent
colour

53. Research Q4
YouTube helped me to research existing similar products. It also made suggestions to
other previous existing similar products that also helped me develop my research.
Preliminary task: comic strip trailer
Q1 Research – Similar Products
Q3 Audience research

54. Q4
•Blog
I also used my blog to insert PowerPoint's and pdfs (via www.slideshare.net)

55. Planning Q4
Blog:
I used my blog to post in similar products that would help me produce my own trailer. It
also helped my teacher keep in track of what I was producing.
Here I could talk
about what I liked and
disliked about the
trailer
share it on social
networking sites.
How I used existing products Q1

56. I also used blogger to embed in my final products. Q4
My trailer in
YouTube.
I clicked on share, and a list of
social network sites came up
where I can also share my trailer

57. How I used www.slidehsare.net Q4
Slide share converts files such as PowerPoint's into another file which is easier to share via
the internet.
Upload
file
Select file to upload

58. Q4
Uploaded!
Use blogger to
share file.

59. Evaluation – How I used PowerPoint Q4
Changing font, size and colour
Inserting a
Inserting shapes
new slide
Inserting the following

60. Q4
Inserting background colours,fonts and setting up your slide
Inserting effects to your PowerPoint
How your slide will look, and how to set up your slides

61. Q4
How to improve your PowerPoint with use of thesaurus, spell
check, and translate.
Improving how your PowerPoint looks

62. Evaluation Q4
•Prezzi
Save page Exit prezzi
What
HOME
you
PAGE
want to
do on
page Zoom
in and
out

63. Q4
Here is where you can decide what you want to do on your page and is the main thing in
producing your Prezzi.
When using Prezzi , you have to link on idea to another which is how you use Path:-
Adding links from one idea to another
Deleting To see links made in Path
all paths
made

64. Inserting pictures Q4
Inserting
YouTube
clips
What your prezzi
looks like in full
screen
Inserting shapes
Choosing the
type of frame
you want to
link your ideas

65. Q4
Biggest circle is too rotate idea.
First circle is to move around written idea.
Middle circle is to make idea bigger or smaller.
Theme wizard lets you create your own ideas in colour and fonts.
Choose the type of background and don’t
you want.