17. brand The Gucci Group in now a multi-brand conglomerate, with a collection of high fashion brands, like: Gucci Alexander McQueen Balenciaga Bédat & Co Bottega Veneta Boucheron Sergio Rossi Stella McCartney Yves Saint Laurent Today, it is one of the world’s leading luxury brands, in fact the name Gucci conjures a vibe of exclusivity and prestige, an Italian brand of quality.
18. customers Europe, Asia Pacific, Australia, Hong Kong, Japan, Singapore, Switzerland and U.S. Why Gucci family slogan is “quality is remembered long after the price is forgotten” ? We think that quality is crucial in giving the customers an idea of the best product available.
19. leadership Industry: fashion Segment: high fashion A good leader is able to make staff feel involved and part of company success or failure and he must represent people’s feelings. Gucci has created and defined concepts of fashion using charisma and intuition.
21. mission To become a group leader in the luxury market at world-wide level through: putting into effect and maintaining. Main goals: - to coordinate a standard and global planning process - to reduce global complexity from the different regions - to improve system accuracy and reduce business risk
22. competitors In Italy: - Armani - Versace - Dolce & Gabbana - Prada - Moschino In the world: -Chanel - Dior - Burberry - Ralph Lauren - … Gucci, Armani and Versace are the most desired designer labels, but are they also the most desired designer clothing? For the great many fashion consumers, that brands are the most common designer labels, but they select different designers labels too, how many would then really choose Gucci, Armani and Versace? If nothing else, this survey probably reveals some disturbing facts about consumer manipulation.
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24. The most famous products of the company is the leather metal
36. Versace do business in 60 countries and own more than
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38. success and expansion In 1990s, Gucci decided to extend beyond its “mature” style in creating a trendy brand. The vision of the company is that Gucci has become a beautiful symbol of maturity with aristocratic lines, and no longer a boring icon. In few years, the company spent a lot to built new stores and so it came through the global economic bump of 1998. The international expansion permitted brand development.
39. organization The Company directly operates stores in major markets throughout the world and wholesales products through franchise stores, duty free boutiques and leading department and speciality stores.
40. WORKERS IN THE COMPANY: Robert Polet -President, Chief Executive Officer CEO Domenico de Sole- President and Chief Executive Officer of the Gucci Group and Chairman of the Group’s Management Board Tom Ford- Creative Director FridaGiannini – Creative Director of Gucci Gucci Group believe that every employee is an ambassador for the Group and its brands.
41. strategy The strategy of Robert Polet, the new chief executive of the Gucci Group is: - to focus on meeting with employees - to build one business plan- to understand the taste of the people - to consider what their looking for, their ambition and the target.
In terms of differentiation, we believe that Fresco Armani can build a brand concept of sophistication, high-class, high-quality, and innovativeIt should position itself based on product leadership, which includes quality, leadership, and performance, as well as symbolic-expressive value, which would attract those that are concerned with status and image.
