The document analyzes Lady Gaga's music video for "Telephone" and identifies several ways in which it exhibits postmodern elements. It notes that the video's typography pays homage to a 1990s crime film. Several scenes are described as surreal or juxtaposing different visual styles. Lady Gaga's dancing and appearance are said to imitate icons like Michael Jackson and pop art. The video also uses intertextual references and pastiche elements borrowed from other films like Pulp Fiction and Kill Bill. Product placement and homages to vintage cultural artifacts are also discussed as postmodern techniques in the video.

1. POSTMODERNISM
LADY GAGA- TELEPHONE
MUSIC VEDIO

2. The typography used in ‘telephone’, the yellow bold letters and red shadow is similar to the crime
and drama film in 1997. This is postmodern as it uses pastiche as it is conscious imitation of a style
and period writing. It could also be postmodern as lady gaga may be paying homage to the film,
the film also links with the overall story of the music video as it links to crime.
These two images represent the music video to be postmodern as it is surreal, it is very
unlikely in as prison for officers and offenders to be dressed in this form, or to have music
and the clothing (heels/ chain) that are shown in the video. There is a juxtaposition with
the background image and the main image. These two images can also be argued to
reinvent what we expect in a prison or an offender to appear as.

3. This image represents postmodernism as Lady Gaga is paying homage to Michael Jackson.
Gaga is imitating his moves but in a respectful way. This suggest she was a fan a respects and
enjoys his dancing and music. In addition she may of used it due to his uniqueness this relates
to her herself also being unique in her music and clothing.
This scene represents postmodernism as Gaga says ‘mmhmm honey bee’ referring to
Beyonce, this is also used in the film Pulb Fiction. This shows its postmodern as it uses
homage and pastiche. This scene clearly imitates the film however the reason for this is
because she respects the film. Furthermore the film genre being about crime also links to the
video. The café scene in the video is also very similar to the film this also reinforces homage.

4. In the video Gaga hair and makeup as well as facial expressions are very similar to pop art.
This represents postmodernism as it creates pastiche, she is clearly imitating or trying to
create a similar image. It may also be argued the video uses bricolage as it uses many
different styles and mixes them up.
The glasses are similar to Mickey Mouse, this Is postmodern as it is paying homage to the cartoon.
The glasses are also shown on her paparazzi video, this is postmodern as it uses intertextuality. This
video is referring to her previous video. This also is postmodern as it is bricolage, it is mixing genres
for example being similar to a cartoon and then telling a crime story.

5. These two images are product placement, this
is postmodern as it is encouraging and
representing consumerism. The idea of what
your purchase tells a deeper story of your
self/personality.
This is a product sold in USA in 1921, this scene is postmodern as it is paying homage. This
company and product may have been very popular in its time. (It may be parody)

6. The scene in paparazzi is also used in telephone, this is postmodern as it uses intertextuality as
the image in telephone refers to paparazzi. It may also be parody as the imagine in paparazzi is
used for a bad cause (mug shot type), this makes the telephone one seem less serious in
comparison to the cause.
‘pussy wagon’ used in telephone is also used in kill bill which is an action/thriller movie. This
represents postmodernism as it is paying homage to the film by using an item the film is
known for. In addition it can be argued to use pastiche as it imitates the car and similar style
as well.

7. ?