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By Dan Lakeland
The Audience I am targeting 
 
 I am thinking of targeting a general audience. An 
audience that isn't heavily involved with a certain 
genre. These will be the type of people that like the 
top 40 and general music that everyone likes. 
 The audience will be of both genders as this is a 
more generalised magazine 
 The age will be later secondary school ages and sixth 
formers and college students. So the ages of 14-18.
What is my magazine about ? 
 
 The magazine will generally contain reviews some 
interviews and lots of news about the top singles and 
also upcoming singles or newly released. 
 The split of magazine will be 40% reviews 20% 
interviews and 40% news on singles and albums. 
 My magazine will entail weekly updates on which 
singles are record breaking or even surprising a few 
people the music singles will be given awards each 
week like “Biggest flop of the week ,Biggest rise of 
the week and also newest entries.”
The music style 
 
 The music style will be mainly pop genre but 
because it’s a charts magazine it could have any kind 
of genre of music due to the fact the charts do have 
many different genres.
Marketability 
 
 The way in which I have targeted my audience is 
through niche market as there is no weekly chart 
magazines out on the market already.
 
 I haven't yet set in stone a brand name for the 
magazine I was thinking of SS 40 or something 
similar. 
 The brand name needs to be short and snappy so the 
attention of the reader is fully on the magazine. 
 The longer the brand name is the less memorable it 
becomes. 
Branding
Codes and Conventions 
 
 Colour scheme: 
 3-4 colours for the colour scheme. 
 The colours must suit my target age group so black 
and red maybe the best option for my colour scheme 
 Fonts: 
 The fonts must suit my genre and target audience to 
attract them to the magazine. 
 The fonts must be big enough to catch the eye but 
not to big that it ruins the front photo.
Feasibility 
 
 The idea is very feasible as the magazine is a very 
current idea not done weekly its normally done on 
odd occasions like annually. This is normally done 
by different magazines.
Creativity 
 
 The magazine idea is being put into a niche market 
as no magazines have done a charts magazine every 
week so this idea is a new area of the market that 
hasn’t been exploited yet.

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Creating a pitch about a music magazine

  • 2. The Audience I am targeting   I am thinking of targeting a general audience. An audience that isn't heavily involved with a certain genre. These will be the type of people that like the top 40 and general music that everyone likes.  The audience will be of both genders as this is a more generalised magazine  The age will be later secondary school ages and sixth formers and college students. So the ages of 14-18.
  • 3. What is my magazine about ?   The magazine will generally contain reviews some interviews and lots of news about the top singles and also upcoming singles or newly released.  The split of magazine will be 40% reviews 20% interviews and 40% news on singles and albums.  My magazine will entail weekly updates on which singles are record breaking or even surprising a few people the music singles will be given awards each week like “Biggest flop of the week ,Biggest rise of the week and also newest entries.”
  • 4. The music style   The music style will be mainly pop genre but because it’s a charts magazine it could have any kind of genre of music due to the fact the charts do have many different genres.
  • 5. Marketability   The way in which I have targeted my audience is through niche market as there is no weekly chart magazines out on the market already.
  • 6.   I haven't yet set in stone a brand name for the magazine I was thinking of SS 40 or something similar.  The brand name needs to be short and snappy so the attention of the reader is fully on the magazine.  The longer the brand name is the less memorable it becomes. Branding
  • 7. Codes and Conventions   Colour scheme:  3-4 colours for the colour scheme.  The colours must suit my target age group so black and red maybe the best option for my colour scheme  Fonts:  The fonts must suit my genre and target audience to attract them to the magazine.  The fonts must be big enough to catch the eye but not to big that it ruins the front photo.
  • 8. Feasibility   The idea is very feasible as the magazine is a very current idea not done weekly its normally done on odd occasions like annually. This is normally done by different magazines.
  • 9. Creativity   The magazine idea is being put into a niche market as no magazines have done a charts magazine every week so this idea is a new area of the market that hasn’t been exploited yet.