1. CHAPTER 1
SUMMARY OF THE PROJECT
NAME OF THE ENTERPRISE
Dulce de Tomate. In choosing Business name, we have considered some
factors. The attractiveness of the product, does it appeal to the public? Would they
remember it upon hearing or seeing it once? Another factor of our business name it
should be informative. Informative in a way that people can already conclude what is our
product all about only upon knowing its name.
Dulce de Tomate is made with fresh ingredients product of tomato which
improve life, people, offering quality, healthy and affordable product. We came up this
name of business Dulce de Tomate from Spanish word which means sweet dessert.
Dulce de Tomate is the go-to dessert for any and all Filipino parties,
particularly during the holiday season. Richer, sweet and much simpler to make than
other jam, you will dazzle your friends when you present this traditional dessert. Tomato
is our primary main ingredients because they have a lot of benefits that our body can get.
Tomato contains more vitamins and larger quantities of those vitamins. Each tomato
contains seven vitamins: B6, foliate, a B vitamin, B-12, A, D, E and K. Of those,
vitamins A, D, E and K are found only in tomato and not in egg whites. In fact, egg yolks
are one of only a handful of foods in which vitamin D is naturally found. Every business

2. needs to be able to reach its customers; tomato is sweet jam made with tomato and often
served with a caramel sauce. Similar to the crème caramel of France and originating in
Spain, tomato is popular in many Hispanic cultures. While served as a dessert and
containing a fairly high sugar and fat content, when made from a recipe, can also contain
certain vitamins and minerals. Our business is all about manufacturing and selling
Tomato jam, not the typically Tomato but the sweetened one. We have come up with this
business to present a new product in the market, something that people would love
especially Filipinos since we naturally have a sweet tooth and yet healthy. Health is
wealth that’s why we choose this product to be a good partner of our health.

3. LOGO
Figure 1.1
The Dulce de Tomatoes logo represent the “love apple” because these
fruit was deemed an aphrodisiac that means it is a substance that when consumed or
increases sexual desire because of its numerous seed.
And our logo also composes of three important symbols, the tomato, and the
leaves and last is the jam.
The tomato is often compared to tomatillos, it is a small tomato that are
cooked and used for sauces. The tomato is the edible often red fruit/berry of the
nightshade Solanum Lycopersicum commonly known as a tomato plant. Tomato also
consumed in diverse ways, including raw materials as an ingredient to many dishes,
salads and drinks. The word tomato comes from Spanish tomate, which in turn comes
from Nahuatl word tomatotl. Tomato peels contribute a high concentration of the

4. carotenoids found in tomatoes. The amount of carotenoids absorbed by human intestinal
cells was much greater with tomato paste enriched with tomato peels compared to tomato
paste without peels, because tomato skin also holds most of the flavonols (another family
of photochemical that includes quartering and kaempferol) as well. So to maximize the
health properties of tomatoes, we did tomato jam because nothing here is wasted in
tomatoes rather all tomato are used and it’s useful besides cooking, tomato can be used in
a number of ways to enhance your beauty. It is considered to be the panacea of skin. It is
believed that consuming tomato and tomato products will give you a healthy
and beautiful skin. The tomato has been referred to as a "functional food," because of
low-calorie and because of that it provides basic nutrition to our body because it is
commonly eaten as a vegetable.
The meaning of the jam is preparing for preservatives food refers to a
product made of whole vegetables cut into pieces or crushed then heated with water and
sugar to activate its pectin before being put into containers. The finished jam was too
sweet and entirely without texture. It needs the skin and seeds. Our tomato jam products
are the second highest vegetable dietary contributor of potassium, which helps regulate
blood pressure because eating a single serving of tomatoes increases the lycopene level in
the bloodstream. When tomatoes are cooked, their lycopene content becomes more
available to the body.

5. Location
Figure 1.2
The location of our business will be at #704 Barangka Drive Boni Avenue,
Mandaluyong City Metro Manila. It is a strategic area because it lies in the heart of
business district of the city. Mandaluyong is also known as Tiger City of Metro Manila
because of its vibrant business and economic activity. Moreover, it also serves as
shopping capital of the Philippines. Although we are not exactly located in areas where
shopping malls are located, we are still in the center where economic activity takes place.
Just across our location is the public market. We are also just a stone throw to different
commercial establishments such as fast food restaurants, convenience store, supermarket
and many private offices that operates along the area and because of certain advantages
seen in this area. It is very accessible to the target markets which are the residents of the
area. The cost for renting the commercial space is P3000.00 a mont

6. Descriptive definition of the project
Since our product is tomato jam which does not exist in the market yet and
because we are not into direct competition as well, I believe we could achieve a greater
percentage of our target market because of our product’s uniqueness. Everyone could be
part of our target market. Someone who is just interested and probably would try our
product could be our target market. A passerby could also be one. It’s just a matter of how
you impress them in the first place. But most importantly of course is how you would
satisfy and keep them to patronize your product.
“Tomato Jam” joins in most resilient and stable industries, as the
proponents observed and based on the survey, the number of the establishments engaged in
this industry are rapidly increased. Since a Tomato jam business is one of the stable kind of
businesses the proponents did not think twice to put it up and the some other point
everyone cannot live without jam on their bread because everyone knows that jam is one of
the second basic needs and that is the idea behind this business.

7. Project Long-Range Objectives
 To expand the enterprise
 Improve the working conditions
 Add more kinds of tomato jam
 To become one of the most competent tomato jam commercial industry
 To continuous increase the sales
 Improve service and our product
 To offer a better quality product and service to the customers
Project Timetable and Status
Nowadays, the economic status is continuously fluctuating. Customers,
especially those who come from the lower class, buy only their basic needs. Food is one
of the basic needs of every individual that is why we chose to sell jam because it is the
primary food that mostly prepared on the table of every family.
We can start tomato jam dealership by registering with the Securities
and Exchange Commission, we must also secure a license in the government agency that
make sure that our business equipment and storage area for the jam and price tags
indicating the variety of jam we are going to sell.

8. Being one of the retailers of tomato jam we directly transact to the
supplier so that we can have discount for the product
Table 1.1
GANTT CHART
2015 2016
Month MAY JUNE JULY AUG SEPT OCT NOV DEC JAN
Searching for
location and
gathering
information about
the location
Preparation of
documents and
improving of store.
Canvassing of store
supplies and
equipment’s.
Purchasing of store
materials.
Promotion and start
of operation.

9. Nature of the Industry
There is a business that would never fade away; it would probably
nothing else but the food industry. People not only take foods to satisfy hunger but also
sometimes considered as their weakness. Distinction of tastes and preferences determines
food choice of every individual.
The Filipinos changing lifestyles and eating habits have greatly contributed
to the popularity of jam products as staple foods in most houses. The Tomato Jam strives
to deliver the best fresh dessert possible, all delivery addresses are called in advance and
a delivery time will be scheduled. The jam industry led the category of Unilever Foods
Philippines (CMC) was the leading player in 2014 with a value share of 22%. The lead of
Unilever stemmed from its dominance in nut and seed based spreads in which its Lady’s
Choice brand accounted for 42% value share in 2013 and 2014. The continuous growth in
jam industry inspires some entrepreneurs to enter the business. One of the competitors of
our product is Fruit garden is a luxury jam brand proudly from the Philippine islands. It is
the only local artisal jam maker that uses the French way – prepared in small batches
using copper cauldrons and using 100% natural products with no additives or
preservatives. The fruit garden mission is to offer consumers 100% natural high quality
food products. They are committed to develop healthy and luxury food products
maximizing the use of local resources, and using our French heritage. Based in the
Philippines they rely on selected local resources to provide world class products to the
local market and to their export clients. They have developed several jam collections,
chocolate line (for the festive seasons), and are as well offering 100% extra Philippine
honey from the province of Abra. Their products can mostly be found in 5 star hotels

10. outlets and in selected deli .Second, Profood International Corporation. It is the largest
Philippines based dried fruit producer and the standard bearer of world class processed
fruit products from the Philippine islands. Profood International Corporation continues to
maintain market leadership driven by the passion for quality and professionalism that its
global customers have come to rely on. Third, Good shepherd convent in the Mines View
Barangay. Its main entrance is along Gibraltar Road andit is within walking distance from
the souvenir shops at mines View Park. The store is popularly known for the different
products made by the Good Sheperd nuns and visitors coming up to the city who are
familiar with items sold in the store always make it a point buy something to take back
home. Among the most sought items are fruit preserves, strawberry and ube jams, peanut
brittle and coco jam. Good Sheperd has broadened their product line and also offer guava
and mango jams, cashew brittle, cashew nuts, peanuts, Guyabano and Sampaloc candies,
pickles and pickle relishes, orange marmalade, strawberry juice, etc. The place is simply
appointed but so efficiently set-up.