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Why WOM kicks viral's ass

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1000heads
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Molly presented this at CIMTIG event 'Viral Marketing: the good, the bad and the ugly' on 26th April 2010.

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Clean up your act Why WOM kicks viral’s ass
  What is ‘viral?’ http:// farisyakob.typepad.com / Hmmm… did that help?
  “ The only purpose of a virus is to make more of itself” Eva Hasson, Trendspotting Director, Y&R Interactive Tel Aviv Photographer: Sebastian Kaulitzki | Agency: Dreamstime.com
  @scottgould
  @scottgould
  VIRAL WOM
  1) Person vs parasite
[object Object],[object Object],[object Object],[object Object],[object Object],STA Travel
  2) Relevant vs random
[object Object],[object Object],[object Object],[object Object],Tourism New South Wales
  3) Tailored vs scattergun
  3) Tailored vs scattergun
  4) Integrated vs stand-alone
Cust Service PR/Comms Retail POS Advertising Employees Product/service Outdoor Sponsorship Digital DM and Email Billing Behaviours Social interfaces Emotional response Word of Mouth Advocacy Detraction Social interfaces
  5) Sustained vs spike
?
Thanks  Lets infect each other… Molly Flatt WOM Evangelist @1000heads @mollyflatt + 447788746642 [email_address]

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Why WOM kicks viral's ass

Notes de l'éditeur

  1. If you want to use a client logo, it should go in the top left hand corner (though, the slide can of course remain 1000heads only!)
  2. For a single contact, use only the details on the left hand side. In these cases, you may wish to add a photo on the right (e.g. if the deck is being used at a conference).