Everything you need to know about Apple Watch

1. Everything you need to know about

2. APPLE
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3. Product timeline
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4. Apple Watch
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5. Apple Watch sales
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6. Apple to capture timepiece market
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Source: Euromonitor

7. Apple vs Luxury timepiece
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Source: Euromonitor

8. Source: Euromonitor
Source: Euromonitor
Source: comSource 2012 - 14
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9. Smart-watch Global market
Source: Euromonitor

10. Global smartwatch market share
(post Apple Watch)
source: strategyanalytics.com
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Click here to see Q3 report And here for Summary data

11. Competitors

12. 4P – Product, price, place, promotion

13. 4P – product, Price, place, promotion
after 9 months
of sales

14. 4P – product, price, Place, promotion

15. 4P – product, price, place, Promotion
Click here Click here
Click here

16. Perceptual map
Customizable chain
App support

17. Segmentation
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STP

18. Targeting
STP
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19. Positioning
STP
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20. Recap
In last 3rd
quarter report
(April – June 15’, 1st
quarter report for
Apple watch)
Apple
completely
overtook the
market leader
Samsung
Apple watch a
premium
smartwatch is on
verge of making
another big record
for Apple inc……

21. Thank you
Prepared by LTL Fela, PGP30086, as a part of PGDM course under the
guidance of professor Sameer Mathur
IIM Lucknow | Brand Management