Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

marketing by khemendra marketing management market iim companies customer iit leadership case study harvard value report analysis brand hbr sales technology business advantages database attract strong relationships lifetime satisfaction voice speaking skills public speaking oratory mind improve dominance power body language

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Sameer Mathur

Advertising’s new

Make the most of a polarizing brand

Assignment 4

Assignment 3

Creative that cracks the code

Assignment4

Creative that Cracks the Code

Preserve the luxury or extend the brand

Preserve the luxury or extend the brand

Preserve the luxury or extend the brand

Assignment 4

Brands vs private label

Apps or ads ASSIGNMENT 4

A brand is forever! A framework to revitalizing the declining and dead brand

Goodyear - The Aquatred Launch

Gino SA distribution channel management

A brand is forever!a framework for revitalizing declining and dead brands

What are brands good for?

Assignment 3

Gino case study