Classical music magazines double page spread codes and conventions

2. Text
organised
into columns
– clear –
simple –
easy to read
– clarity
attracts
reader
White background
– contrast against
black text – eye-
catching and easy
to read
Connected to article –
recommendations of
other concerts – offers
information outside of
main article – interest
readers – ways to see
classical music rather
than just read about it –
blue background away
from column structure
makes it stand out –
separate from article –
important
Image – fits in with title
– mise en scene = soft
colours that stray from
house style – stand out
– eye catching
Big, bold title – eye-
catching, clear to reader,
simple = intriguing
Logo – brand awareness
– month and year of
magazine publication –
part of a collection – can
tell when issued and
what magazine double
page spread belongs to
Pull out
quotation –
draws
readers eye
to text –
entices
reader
Drop cap –
bold –
attracts
reader
Header at top
of page – tells
reader type of
article –
‘Education’
before they
read on

4. Masthead/logo – brand
awareness – keeps with
house style as still centre
aligned at top of page
Lead paragraph –
insight to article –
entices audience to
read on
Pull out
quotation –
draws readers
eye to text –
entices reader
Image – Mise en scene –
Gold background and
black piano and suit –
keeps with gold house
style – gold logo –
professional as colours
from text match colours of
image
Link to website – social media
big part of media platforms –
people use social media a lot
and so good way to
attract/interest audience – can
offer exclusive material etc.
Text organised into
columns – organised –
simple – easy to read –
clarity attracts the
reader/mature target
audience
House style –
white background
contrasts with
text and images –
text in serif font
except for logo so
stands out –
black and gold
text = regal and
rich colours –
more mature
style of music
and therefore a
more mature
audience

6. Advert – big – takes up ¼ of a
page – magazine more laid back
– offer more than just text to
audience but also suggestions
into concerts that may interest
reader outside of the magazine
Extra info about
Jane Gordon –
attracts audience
attention and so
may want to find
out more about
her after reading
article – publicity –
link to her social
media – people
more likely to look
online – easy to
do
Text organised into columns
– organised, simple, easy to
read = clear – attracts reader,
makes them want to read on
House style = white contrasting
background to black text = simple and clear
= easy to read, neutral colours and serif
font, keeps with the house style seen
throughout magazine = professional
Article title = big and bold and
in red font to stand out and
contrast against rest of article
– key info, direct mode of
address with ‘your’, uses and
gratification theory = direct
personal relationship with
reader
Drop cap =
bold,
attracts
reader –
draws
attention so
more likely
to read rest
of article
Logo = brand
awareness = easy
to recognise
magazine, month
and date –
magazine part of a
series, meant to be
collected – makes
magazine easy to
recognise and sort
Image = direct mode of address = uses and grat –
personal relationship with reader, mise en scene
fits with house style – white background and black
clothing – professional look