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Today’s Agenda ,[object Object],[object Object],[object Object]
Why Make Connections Online 57% of shoppers go Online before making a purchase decision 92% of consumers have opt-in for Email 84% of people enjoyed receiving email from a company when they registered for it 81% of people go online to socialize 52% of social network users have become a “Fan” or “Followed” a brand 46% of social network users say they would talk about or recommend a product on Facebook  34% of respondents have used a search engine to find information on a product/service/brand after seeing an advertisement on a social networking site
Email Marketing
Email Marketing ,[object Object],Nearly two-thirds of consumers said they had made a purchase because of a marketing message received through email. Commercial e-mail returned a whopping $43.62 for every dollar spent on it in 2009, according to the DMA’s Power of Direct economic-impact study. According to Exact Target 2008 Channel Preference Survey
Email Marketing Text Message Social Networks  Instant Message Email Communicating With Business Change in Consumers’ Preferred Channel for Permission-Base Promotional Message from 2008 to 2009 Source: ExactTarget.com According to Exact Target 2008 Channel Preference Survey
Email Marketing Preferred Email Channel for Marketing Communications Average = 66% According to Exact Target 2008 Channel Preference Survey Promotional messages form a company with who YOU HAVE NEVER INTERACTED Alerts Promotional messages form companies with who you have regularly conducted business, but HAVE NOT ASKED for information Sweepstakes invitations from a company you know Customer service message about specific issue Customer service messages about general products/services Regular status updates on an account Promotional messages form companies I HAVE GRANTED permission Confirmation for transaction Polls, survey related to their products/services
Email Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Network Opt-In
Network Opt-In ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Network Opt-In ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Network Opt-In ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Network Opt-In ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Network Opt-In ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Network Opt-In ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Network Opt-In ,[object Object],[object Object],[object Object],[object Object]
Network Opt-In ,[object Object],[object Object],[object Object],[object Object],[object Object]
Network Opt-In ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Network Opt-In ,[object Object],Consumer Email Hi/Low Ranges Bounce Rate: 10% - 35% Open Rate: 0% - 8% Click-Thru Rate: 0% - 2% Averages: Open Rate: 3% - 4% Click-Thru Rate: 0.25% - 1% Business Email Hi/Low Ranges Bounce Rate: 5% - 20% Open Rate: 0% - 20% Click-Thru Rate: 0% - 5% Averages: Open Rate: 5% - 12% Click-Thru Rate: 0.25% - 2%
Network Opt-In ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Opt-In
Customer Opt-In ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Opt-In ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Opt-In ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Opt-In ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Opt-In List Growth Tactics Overall ranking based on participants average rating and continuity 3.8 / 80% 3.4 / 86% 3.4 / 79% 3.2 / 84% 2.8 / 96% Top 5 of 17 Tactics Overall Tactic Rating *non-incented, incented & purchase process ExactTarget Customer Survey 2008
Customer Opt-In ,[object Object]
Customer Opt-In ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Opt-In ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Opt-In ,[object Object],[object Object],[object Object]
Customer Opt-In ,[object Object],[object Object],[object Object]
Customer Opt-In ,[object Object],[object Object],MailerMailer Email Marketing Metrics June 2009 Best Day To Send: Monday
Customer Opt-In ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Opt-In ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Opt-In ,[object Object],Unsubscribes Click-Thru Rate Open Rate 0.42% 5.76% 27.61% Retail 0.24% 4.06% 27.66% Non-Profit 0.37% 2.92% 24.43% Insurance 0.33% 2.47% 20.87% Financial Services 0.85% 4.44% 23.86% Construction 0.26% 2.09% 16.22% Arts/Music 0.25% 1.52% 32.05% Architecture 0.35% 4.13% 27.36% Accounting
Customer Opt-In ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Email Service Providers (ESP)
CANSPAM Act Compliance ,[object Object],[object Object],[object Object],[object Object]
CANSPAM Act Compliance ,[object Object],[object Object],[object Object],[object Object]
CANSPAM Act Compliance Source: Email 2009: Trends & Solutions in a Tough Economy Why Subscribers Unsubscribe ,[object Object],[object Object]
Example Ideas ,[object Object],[object Object],[object Object]
Example Ideas Nurturing A older couple whose kids are grown and the house is quiet contemplates on selling their home and downsizing.  So they contact their local realtor to inquire about selling.  They haven't completely decided but wanted to get some advice.  To stay top of mind the Realtor starts marketing to this couple through a nurturing email campaign. First, she sends an email on  property taxes in their area. One week later, she sends information via email about  drop in interest rates for new home loans. The realtor continues to send weekly informational emails until the client calls her back with their final decision to sell.  A “For Sale” sign goes in their front yard the next day.
Example Ideas ,[object Object],El Bajio was looking for quick and effective marketing tools. They wanted to get the word out and start to build a loyal, repeat customer base. They needed an easy way to advertise evening and lunch specials and remind customers to stop into the restaurant.  El Bajio uses email marketing to distribute weekly specials coupons.  They have received an average of 25% redemption rate on their coupons and their emails receive a 43.8% open rate.  When El Bajio started email marketing they had a list of 480 emails. Now the list is 3,266. They grew their subscriber list by sending out interesting emails that people would want to forward to friends, having a sign-up form on their website, and promoting the email sign up at the restaurant.
Social Media
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object]
Social Media ,[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Over 1600 Fans! Engaged Audience!
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],Video Viewed over 52 Million Times!  Over 95k Comments! Josh Featured On  Oprah
Social Media ,[object Object],[object Object],[object Object],[object Object],Videos Viewed over 120k Times!
Social Media ,[object Object],[object Object],[object Object],[object Object],Video Viewed over 1.8 Million Times! Josh Featured On  Ellen
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Viewed 6+ Million Times!
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],18,000+ Followers 20,000+ Tweets
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Website Traffic
Connecting Email & Social Media
Connecting Email & Social ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connecting Email & Social ,[object Object],[object Object],[object Object],[object Object],[object Object],3,000 – 30,000 Subscribers in 1-Year!
Email System Setup ,[object Object],[object Object],[object Object],[object Object],[object Object],Sending Cost: $5/email + $0.02 Per Recipient
Social Media Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

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Thrive II - Email Marketing & Social Networking Tools You Can Use

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  • 3. Why Make Connections Online 57% of shoppers go Online before making a purchase decision 92% of consumers have opt-in for Email 84% of people enjoyed receiving email from a company when they registered for it 81% of people go online to socialize 52% of social network users have become a “Fan” or “Followed” a brand 46% of social network users say they would talk about or recommend a product on Facebook  34% of respondents have used a search engine to find information on a product/service/brand after seeing an advertisement on a social networking site
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  • 6. Email Marketing Text Message Social Networks Instant Message Email Communicating With Business Change in Consumers’ Preferred Channel for Permission-Base Promotional Message from 2008 to 2009 Source: ExactTarget.com According to Exact Target 2008 Channel Preference Survey
  • 7. Email Marketing Preferred Email Channel for Marketing Communications Average = 66% According to Exact Target 2008 Channel Preference Survey Promotional messages form a company with who YOU HAVE NEVER INTERACTED Alerts Promotional messages form companies with who you have regularly conducted business, but HAVE NOT ASKED for information Sweepstakes invitations from a company you know Customer service message about specific issue Customer service messages about general products/services Regular status updates on an account Promotional messages form companies I HAVE GRANTED permission Confirmation for transaction Polls, survey related to their products/services
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  • 26. Customer Opt-In List Growth Tactics Overall ranking based on participants average rating and continuity 3.8 / 80% 3.4 / 86% 3.4 / 79% 3.2 / 84% 2.8 / 96% Top 5 of 17 Tactics Overall Tactic Rating *non-incented, incented & purchase process ExactTarget Customer Survey 2008
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  • 41. Example Ideas Nurturing A older couple whose kids are grown and the house is quiet contemplates on selling their home and downsizing. So they contact their local realtor to inquire about selling. They haven't completely decided but wanted to get some advice. To stay top of mind the Realtor starts marketing to this couple through a nurturing email campaign. First, she sends an email on property taxes in their area. One week later, she sends information via email about drop in interest rates for new home loans. The realtor continues to send weekly informational emails until the client calls her back with their final decision to sell. A “For Sale” sign goes in their front yard the next day.
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  • 74. Connecting Email & Social Media
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