How can companies evaluate and select specific foreign markets to enter?

1. TAPPINGINTO
GLOBAL
MARKETS
By
Prateek Rout
NIT Rourkela

2. How can
companies
evaluate and
select
specific
foreign
markets to
enter?

4. Advantages
Carefully planned expansion.
Less strain to human and
financial resources.

5. EXAMPLES

7. EXAMPLES
Sold over 150 million copies
of windows 7 in 100
countries at the same time.

8. Where and whom to
sell?

9. lto your neighboringcountries

10. Or to the countries with psych
proximity

11. But don’t
overdo

12. Look for countries
with high market
attractiveness & low
market risk