Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Sameer Mathur

Making the most of a polarizing brand

THE CREATIVE THAT CRACKS THE CODE

Internship under Prof Mathur

For mobiles, think apps,not ads

Brands Versus Private labels : Fighting to win

Case study on Goodyear: The Aquatred launch

Revitalize brands

Gino sa

Case analysis :Gino SA distribution channel management

What are brands good for, Niraj dawar

Brand is forever

What Are Brands Good For?

Whatarebrandsgoodfor

Ginosa

How should the company manage and organize its international activities?

How do marketers influence country-of-origin effects?

To what extent must the company adapt its products and marketing program to each foreign country?

What are the differences between marketing in a developing and developed market?

What factors should a company review before deciding to go abroad?

How can companies evaluate and select specific foreign markets to enter?