This presentation is about the evolution of one of the greatest logos ever designed in the tech-world. Here I have researched its whole journey, gone through the highs and lows the company has dealt with. I have also seen the changes in the logo design and their effects on the company sales and reach. Nowadays apple is trying to broaden its reach through the same, since the marketing of the products heavily depends on the logo design, its bettering it everyday.

1. History and Evolution of
the Apple Logo
History of design
Mentors
Assoc. Prof. Dr. Gomathi Gowda
& Asst Prof. Ashwini Kalyani
Student Name:Koppula Jetin Krishna Reddy
Class: B.Des.
Stream: Visual Communication
Sem: 1st

2. LOGO
• A Logo is symbols with a combination of text and images that helps a
user or customer identify brands and differentiate between companies.
• Since the stone age when the first man-made a tool for the first time, he
needs recognition. To recognize who made that particular tool and
where.
https://medium.com/makersdesign/what-is-a-logo-6facd73e5b86
https://learn.g2crowd.com/hubfs/Brand-elements-1.jpg
https://learn.g2crowd.com/hubfs/Brand-element

3. • Part of its history is associated with its name that is coincidentally similar to another company by the
name of Apple Records which is owned by the Beatles, the famous rock band of the 60s and 70s.
• Due to the similarities in the brand name and logo, both the companies went toe-to-toe with each
other in a lawsuit that lasted for twenty-eight years.
• The legal battle resulted in a settlement that entitled Apple Inc.to own all
the trademark rights associated with theApple name.
• This ended an old rift between the two companies and ended on a positive note.
HISTORY OF THE APPLE
LOGO
https://inkbotdesign.com/apple-logo-de
https://alchetron.com/Apple-Corps-v-Apple-Computer
https://i.pinimg.com/originals/d5/cb/e6/d5cbe660fcbc4
8effde21a7e6b0aee44.jpg

4. Shapes
• The most noticeable thing in theApple logo is its imagery of apple fruit.
• Abite is designed on the right side of the fruit to ensure that it looks like an apple.
• The leaf of the fruit is bent towards the right side.
Colours
• While Apple has a single logo design that it uses as the brand identity of its organisation, it
also uses some other versions with little variations in colours.
• Most of its products use silver chrome colour, black or white in its logo design which looks
stylish and gives it a modern feel.
Fonts
• Apple does not use any fonts in its official company's logo design.
• The clean and elegant look of its logo does not call for any text.
• San Francisco (SF) is the system font on all
Apple platforms.
https://inkbotdesign.com/apple-logo-desi
https://www.getfynd.com/blog/2016/12/15/why-
did-apple-choose-an-apple-with-a-bite-out-of-it-
for-its-logo/why-did-apple-choose-an-apple-with-
a-bite-out-of-it-for-its-logo.jpg
https://www.techscopy.com/news/how-will-apple-
privacy-changes-affect-marketers/

5. ORIGINALAPPLE LOGO DESIGN (1976)
https://inkbotdesign.com/apple-logo-des
• Apple's original logo design was considered quite complicated.
• Itdepicts the famous story of the discovery of gravity.
• It was created by Ronald Wayne, the co-founder, who designed
the old Apple logo to tribute Isaac Newton for his discovery of
gravity.
https://3catslabs.com/wp-
content/uploads/2020/07/First-Apple-logo-Newton-
300x300.jpg
https://www.pdfprof.com/PDF_Image.php?idt=36350&t=28

6. THE RAINBOWAPPLE LOGO (1976 –
1998)
https://inkbotdesign.com/apple-logo-
https://www.logolynx.com/topic/apple+first
• Since Steve Jobs was not happy with first logo.
• While it used rainbow colours to make it more user friendly.
• The new design invoked the curiosity of the people, and they started
making speculations.
https://www.designboom.com/design/apple-revives-1977-rainbow-logo-new-colors-04-29

7. THE MONOCHROME APPLE LOGO
DESIGN (1998 – 2000)
https://inkbotdesign.com/apple-logo-d
https://lh3.googleusercontent.com/ebkMLbWJ5Yu9GpHb
VY8OQXgVjVxkAZ5ClULzDh2aY5Lk23sh0F2qEWujPRv8zv6
rAcpeuw=s85
https://lh3.googleusercontent.com/jIgLBR73xV4N0xYJPQbaU3OpXqT5BxweIpCoaJXKBpJ8pqykLzolMbu-XEz_BF1GJIO5qQ=s170
• In 1997,Steve Jobs re-joined the company after twelve years.
• Rebrand the company.
• Changed the entire personality of apple.
• Impactful than its previous versions.
• Change in hardware design as the new apple computers used metallic casing.

8. THE APPLE LOGO (2001 – 2015)
• Apple did some tweaking with the monochrome logo to make it look more stylized.
• The new logo had a glassy look with a gradient shade that adds a sense of sophistication and style in its design.
• This logo has now become a permanent feature of many of Apple's products. However, Apple used two versions of
this glassy logo:silver and chrome.
• The silver logo is used on the hardware products of the company, while the chrome version is featured on the software
products.
https://3catslabs.com/logo-history-evolution-of-the-a
https://3catslabs.com/wp-content/uploads/2020/08/apple-logo-cover.jpg

9. CONCLUSION
• The logo ofApple is among the most widely-recognised logos in the world.
• Apple Inc.owed a big part of its success to its appealing logo design.
• Itwas the beauty of theApple logo design that graced its breakthrough products and contributed to their phenomenal success.
• Anyone who sees the brand identity ofApple cannot resist but giveit a second look.
• Today, theApple is a symbol of innovation, reliability, and trust.

10. BIBLIOGRAPHY
Book:
• Learning with Apple Logo, by Daniel Watt (Author), Publisher McGraw-Hill Companies, Publication date :1 August 1984.
Websites
• https://learn.g2crowd.com/hubfs/Brand-elements-1.jpg
• https://3catslabs.com/logo-history-evolution-of-the-apple-logo/
• https://medium.com/makersdesign/what-is-a-logo-6facd73e5b86
• https://best-wallpaper.net/Colorful-circles-Apple-logo-black-background_iphone_wallpaper.html
• https://www.codesgesture.com/blog/2032/Apple-Logo-History-and-Evolution-over-years-from-
1976
• https://thinkmarketingmagazine.com/apple-logo-evolution-story/

11. THANK YOU