Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Sameer Mathur

Gino sa distribution channel management

How can sales people improve their selling, negotiating, and relationship marketing skills

What decisions do companies face in designing and managing a sales force

How does word of mouth affect marketing success

How can companies carry out effective interactive marketing

How can companies conduct marketing for competive advantage

product mix and product lines

Differentiation

Productdesign

Setting product strategy

What does the future hold for private label brands?

What are the major trends with marketing intermediaries?

What marketing decisions do these marketing intermediaries make?

what is lifetime value of customers and how can marketers maximise it?

what are the pro's and con's of database marketing?

how can companies attract or retain the right customers and cultivate strong customer relationships?

what is customer value,satisfaction and loyalty and how can companies earn them?

How is strategic planning carried out at different levels of the organization

What does a marketing plan include

How does marketing affect customer value