6. Product Line Analysis
• It is analyzing relationships between
product items and their attributes eg.
Sales or profit or quality etc.
• Product Line Analysis help companies to
develop a basic platform to meet different
customers requirements and Lower
production costs.
8. Product Line analysis provides
information for two key decision
areas:
• Product Length Line
• Product Mix Pricing
9. Product Length Line
Company objectives influence product
length line
For example:
Companies seeking high market share and
market growth will carry longer product
lines.
Companies that emphasize high profitability
will carry shorter lines consisting of
carefully chosen products.