5. Cross Functional Team
Assign new product development to venture team
Intraprenuer given budget, Time frame & Skunkworks setting
Use concurrent new product development
Engineer’s do not create ‘better mousetrap’
9. Created by:Ishwarkumar Teggi,
Siddaganga Institute of Technology, Tumakuru
During an Marketing Internship by
Prof. Sameer Mathur,
IIM Lucknow.
(see-www.IIMInternship.com)