Why is product design important and what factors affect a good design

1. Why is product design
important and what factors
affect a good design?
Sachet Jain
IIT Delhi

2. Design: totality of features that affect how
a product looks, feels and functions

3. Well Designed Products
For Company - easy to manufacture and distribute
For Consumer – pleasant to look at and easy to open, install, use,
repair, and dispose of

4. Importance of Design
Creates differentiation that can shift consumer perceptions and make
brand experiences more rewarding.

5. Boeing 777 – an example of well designed
product

6. BAD DESIGN – can ruin a product’s
prospects

7. Created by Sachet Jain, IIT Delhi, during an
internship by Prof. Sameer Mathur, IIM
Lucknow.
www.IIMInternship.com