2. Introduction To New Age Media (Digital) Marketing
It is a collective term which is used where marketing meets internet
technology and other forms of new media.
3. Internet Marketing
It refers to advertising and
marketing efforts that use the Web
and email to drive direct sales via
electronic commerce, in addition
to sales leads from Web sites or
emails.
4. Social Media Marketing
Social media marketing refers to the process of gaining traffic or
attention through social media sites. Social media itself is a catch-all
term for sites that may provide radically different social actions.
5. Mobile Marketing
• Mobile marketing is promotional activity designed for delivery to cell phones,
smart phones and other handheld devices, usually as a component of a multi-
channel campaign.
• Location-based service (LBS), which involves detecting the area the user is
connecting from (geolocation) and sending marketing messages for businesses
in that area.
• Augmented reality mobile campaigns, which overlay the user's phone display
with location-specific information about businesses and products.
• 2D barcodes, which are barcodes that scan vertically as well as horizontally to
include much more information. A mobile user can scan barcodes in the
environment to access associated information.
• GPS messaging, which involves location-specific messages that the user picks
up when he comes into range.
