Target Marketing to Grow your Business sales by K Patrice Williams of 123 Target Marketing. www.123targetmarketing.com 123 Target Marketing is a Marketing Consulting, Logo & Website Development and Social Media Marketing Company.

1. Use Target Marketing to Grow your Business Sales K. Patrice Williams JD Chief Marketing Officer 123 Target Marketing www.123TargetMarketing.com Website & Logo Development Marketing Consulting Social Media Campaigns Event Promotions Publicity

2. Are you Doing Business the same exact way TODAYthat you were doing Business A YEAR AGO?

3. Then you arelosing out on Sales!

4. TODAYis the best time to be in Business

6. Develop deeper relationships and connections with your customers

7. React quickly to the market place (your customers) and conduct market surveys

9. Newspaper Advertising

10. Bulletin Boards

12. Identify your target market

13. Refine your Target Market

15. Age Range

16. Income Range

17. Own or rent? Where?

18. Occupation

19. Nationality

20. Worries, Concerns, ProblemsTarget Marketing Customer Identity

21. Put these two concepts together to Grow your Business Sales Target Marketing Building Relationships on the Internet

22. Why Internet Marketing?

23. Social Media: What's the Big Deal? If your customers on Social Media Platforms…so should you!

24. Does Internet Marketing eliminate Traditional Marketing Techniques? NO!! But they Compliment each other!

25. Develop Effective Keywords

26. What keywords or keyword phrases most identify with your target market?

28. Prospective Client Model If the client cant find you by using the right keywords (keyword phrases) – how do they find your information?

29. Develop an internet plan

31. Internet Marketing Goals

33. Connect with Your Audience by giving them good content. Show them that you know your industry.

34. Cant write well? Repost (and Credit) content from other writers and sources

35. Are you a chatter box? Create your own radio show in your expertise?

37. Repurpose Brochures, Literature, Articles, Flyers on Internet Platforms

38. Use your professional picture consistently

39. Use your professional name consistently Ex: If you use the name Jonathan Brown. Don’t use John Brown or Jonny Brown online Extend your Offline Brand to Your Online Brand

40. Create a Clear Social Media Goals so that when you are online, you wont deviate. Only spend 15-30 minutes a day on your Social Media Platforms Use Social Media tools like hootsuite or tweetdeck to automate your activity, save time and track results. Make it your purpose to spend time building one on one and build a relationship with everyone in your LinkedIn, Facebook and Twitter network! Deliver Content and Information that your Target Audience cares about Don’t just set up your social media accounts and watch…Engage them by POSTING messages on their wall RESPONDING to their updates and content

41. Maximize your Internet Presence

42. Decide which Social Media Platform is Right for YOU!

43. View your Social Media Sites as Online Real Estate www.namechk.com

45. Identify circles of influence

46. Create deeper relationships with your clients

48. LinkedIn Company Search /Company Buzz- Search for the specific partnership company you are interested in. You search on that company, and hopefully find people who are connected to other people you know. Then, you can ask your personal contact to connect you. You can also view Tweets about the company, Trends and Top Keywords Portfolio Display – Display your work: Website Designs, Property Management, etc. Email – Send an email your LinkedIn network, letting them know what type of job you are looking for. Headline - Add your professional headline and take the time to build out your work history. Contacts – Connect with former colleagues, Applications- Google Presentation/SlideShare Presentations; WordPress/BlogLink (Powered by TypePad); Reading List by Amazon; Tweets Ideas: Event Promotion, Product Promotion, Information, Article Sharing

49. Twitter Twitter allows you to connect with people you don't know, based on common interests.

50. Twitter Basic Networking - Follow people who are involved in areas in your industry. Job Postings – While growing your networking connections you will learn about jobs that you will not have otherwise known about. Connecting - When someone follows you or you follow them, read their bio thoroughly. If it looks like they work somewhere you might be interested in, or if I think they might be someone who could connect you to others, Get in touch with them. Companies – Find people at the companies that you want to work at, or industry professionals. Ask your personal contact to connect you. You can also view Tweets about the company, Trends and Top Keywords Ideas: Event Promotion, Product Promotion, Information, Article Sharing

51. You Tube Video Rules - Be tasteful, interesting, informative, engaging and smile Profiles - Fill out your Profile, include your past jobs and position, as well as, education so that your network can find you. Include your company URL! Find your Friends - Sync your You tube account with your Gmail, Yahoo, Facebook and Hotmail contacts. Feed your Wall - Allow your YouTube entries to ‘feed’ into your Facebook, twitter and LinkedIn wall. Titles, Descriptions, Tags - Separate each tag with a space: MrsRuthies Bakery. Or to join 2 words together in one tag, use double quotes: “Ruthie Queen” Ideas - Upload pictures of your company directors, products, new products, logos, events, workshops.

52. Flickr: Pictures and Video Rules - Be tastful, interesting, informative, engaging and smile Profiles - Personalize your profile. Fill out your Profile, include your past jobs and position, as well as, education so that your network can find you. Include your company URL! Feed your Wall - Allow your Flickr Pictures and Video to to‘feed’ into your Facebook wall. Titles, Descriptions, Tags - Separate each tag with a space: MrsRuthies Bakery. Or to join 2 words together in one tag, use double quotes: “Ruthie Queen” Ideas - Upload pictures of your company directors, products, new products, logos, events, workshops.

53. Flickr Upload Photos & Videos

54. QUESTIONS & ANSWERS K. Patrice Williams JD Chief Marketing Officer 123 Target Marketing www.123TargetMarketing.com www.linkedin/in/kpatricewilliams www.facebook.com/123targetmarketing.com Available for Company & Assoc. Presentations, Keynotes, Corporate Workshops, Professional Consulting, Author Signings “Use the Power of Social Networking”707-557-7007