Live videos have been on the rise in the past few years. As property marketers, you must know how they can greatly impact your marketing strategy. Learn the ins and outs of live videos to get their full advantage.

1. How to Harness
Live Video for
Property

2. How to Harness
Live Video for
Property

3. For marketers, videos forming part of
the marketing strategy has shifted
from carefully curated productions
(which can be costly), to more
authentic, live clips.
With live videos, we're armed with an
interactive way to deliver our brand's
message and hold customers'
attention.

4. Benefits of Live
Videos

5. While video content is easier to grasp, live
streaming adds excitement and engages the
audience more fully through instant, real-
time content.
Engaging
content

6. Live videos are unedited
and unfiltered. They don't
require a fancy camera, set
design, or excellent editing
skills. All you need is a
smartphone.
Cost-
effective

7. Relationship
building
The personal approach to content makes it possible
to connect with customers and earn their trust.
Many brands use live videos to answer questions
from their followers.

8. Wider audience
reach
Millennials have embraced live streaming,
and it is starting to penetrate other
demographics as the popularity of platforms
such as Facebook & Instagram go from
strength to strength.
By creating live videos, brands can promote
their products to those outside their
traditional reach. With some creative
thinking and the right person, your property
brand could start talking to a whole new
audience.

9. Boost
engagement
Live videos drive more
engagement than standard video
content. Social media platforms
that support live videos allow
comments, likes, reactions, and
shares, and we can all see it in real
time.

10. Authenticity
The authentic nature of live
streaming is the top reason why live
videos have higher veiwership. It
gives the brand a more transparent
and trustworthy vibe.

11. Facebook
15 million monthly
active users
Live Video Social Platforms
Instagram
9 million monthly
active users
YouTube
15 million unique users
Twitter
5.3 million unique users

12. The ability to use and switch between both
forward facing and self-facing cameras
during a broadcast
Notifies your followers when you go live
Ability to save and immediately share the live
broadcast after it’s ended on your Timeline,
which then becomes a permanent video
Allows users to interact in real-time with
both comments and reactions
Facebook Live
Features

13. Instagram
Live Features
Broadcasts within app, and both front facing
and self-facing cameras can be used
Some followers will be notified when you go live
Users can interact with your video in real time,
by commenting and engaging
Has the ability to allow you to invite guests
onto your live video, much like Facebook’s

14. Periscope
Live Features
Periscope users can share live videos to Twitter
Users may be notified when your live video begins
You can auto-save the broadcast directly to your
camera roll, allowing it to be shared on other
social platforms
Periscope has its own engaged audience; just
make sure you set your videos to public so you
can take advantage of that visibility

15. YouTube Live Features
Schedule live streams in advance
Stream from desktop or mobile
Create events, which allow you to enable backup streams
Interact with users thanks to the live chat option
Monitor the video with real-time analytics
Easily share it to other social media sites with social sharing buttons
Automatically archive the video in your video manager; you can then share
this video publicly afterward
Adjustable privacy settings
A red “live” label, which shows up even on the home page of YouTube and
helps you to stand out

16. Choose the right tool
There are lots of live streaming options.
Choose the one that your audience interacts
with the most.
Create a plan of engagement
Give your audience the chance to interact with
your brand.
Promote in advance
Schedule your broadcast in advance and let
your followers know.
Live video
best practice

17. Always include a CTA
Motivate viewers to take concrete steps toward
becoming a customer.
Go beyond live streaming
Extend the shelf life of your live video by saving
them to your profile, making them available for
those who missed the live broadcast.
Live video
best
practice

18. How you can use
Live Videos

19. Go Behind the
Scenes
Let your customers become a part of
your story by taking them behind the
scenes.
It can be as simple as a view of your
office or your team members at work.
It can be the preparation for an
upcoming event or a photo shoot for a
new client.

20. Help your brand get exposure and
increase engagement.
Choose a specific part of the event
that you can broadcast, encourage
the viewers to take part by asking
them questions.
Reply to their comments to make
them feel acknowledged.
Livestream
an Event

21. Offer education
Instead of providing a how-to guide for your
audience, take it a step further by giving them
live videos.
Arrange for an online class and teach them
how to do a particular process, like setting up a
Facebook ad.
Give viewers the chance to interact with you by
letting them ask you questions.

22. Live Interviews
Live videos can tap into the human
side of an organisation. They offer an
insightful look into how the company is
run
Livestream an interview with industry
leaders during an event
Interviews on-the-go can be done now,
all thanks to live streaming.

23. Host a Q & A
Hosting a Q & A is one of the best ideas to get started on live
video.
The viewers can ask us questions and we get to answer them
in real time.
This takes a lot of preparation - plan your topic and promote
it for 3-4 weeks before the actual event.
Personalise live Q & As by addressing users by their names.

24. Film a
Live Tour
This can be a good
opportunity to showcase
new amenities or even the
interiors of display homes.

25. For brand awareness and increased
engagement, you can run a contest or
giveaway.
Invite contestants to join by
announcing the giveaway on live video.
The giveaway winner can also be
announced via live video.
Host a
Giveaway

26. Valuable Tips
Before Going Live
Schedule your live broadcast in advance.
Make sure you have a strong internet connection.
Ask your viewers to follow you and receive
notifications when you go live.
Acknowledge your viewers and respond to their
comments.
Go live for at least 10 minutes.
Provide variety and go live often.

27. We'd love to
hear from you
hello@propertyrepublic.com.au
www.propertyrepublic.com.au