Louise Klinker's Slide on the MorgenBooster: From Design Thinking to Design Doing

1. From Design
Thinking to Design
Doing
Good morning
1508™

2. A story about
moving in together
?

3. My name is Louise
I am a designer by heart

4. New
World 00:00:10/00:00:09/00:00:08/
?

5. Strategizing in an ivory
tower is over
😊
😎

6. New
Mindset

7. Design
Doing

8. Everything around us
is designed
More or less
Products
Services
processes
Organizations
Systems

9. Empathize
Hypothesize
Experiment (ideate, prototype, test)
Validate &
Build
Design Doing is a process

10. …and Formulating
hypothesis and focus
on the ones that can
have the biggest
impact
turning assumptions
about the future into
something we can act on

11. Think Create Build
Proof by Design

12. Think Create Build
Design doing
Build, test,
learn
Research
Understand
Distill
Focus
Purpose
Why
How might we?
Ideate
Concept / experiment
Create
design backlog
Fold out

13. Think Create Build
What’s the
problem
really?
How might we
[verb]…?
How might we build
this in a way where we
create value and get
it launched (fast)?
Design doing practitioners

14. EMPATHY WITH THE
PEOPLE WE ARE SOLVING
A PROBLEM FOR
Behavior

15. IDEATION
Behavior

16. ADOPT A HANDS ON
ATTITUDE
Behavior

17. EXPERIMENTATION
Behaviour

18. Everyone
should
prototype
See the world through Prototypes

19. A prototype
Prototype

20. Sketches for Velliv
Could be anything
• Sketch
A prototype is anything that

21. Storyboard for BBC Jobs
Could be anything
• Storyboard
A prototype is anything that

22. Acting out new voice mail service
for Vodaphone
Could be anything
• An experience you roleplay or
act out
A prototype is anything that

23. Experience prototype made in couple of days
A prototype is anything that
Could be anything
• Video

24. Clickable prototypes in different fidelity
A prototype is anything that
Could be anything
• Clickable prototype

25. Embracing a
prototype
mindset

26. Leadership
Insights
Discover and Define
Experiments
Prototype and test
MVP
We keep updating

27. Insights
Hypothesis: We can inspire and share knowledge
without being salesy
Action: Morgenbooster Platform
1508 – Business development

28. Insights
Hypothesis
Action
1508 – Business development

29. DR – Product Discovery
Insights
Discover and Define
Protype, test, learn
3 x prototype and test
Recommendation
Continue development

30. Velliv (Nordea Liv og Pension)
Begin digital
transformation
journey
Develop new digital
product
Launch first
product MVP
After 4 iterations and a
development phase

31. Velliv (Nordea Liv og Pension)
Begin digital
transformation
journey
Develop new digital
product
Protype, test, learn,
launch. Repeat,
Repeat, Repeat…
Practice Design Doing
Launch first
product MVP
After 4 iterations and a
development phase

32. Velliv (Nordea Liv og Pension)
The experiment
becomes the
standard
Design thinking is the
way of working

33. Business thinking
Powered by
Design doing

34. Businesses are embracing
Design Thinking
September 2015 October 2018 Ongoing…

35. xxxx
However, It takes more than learning a method
and buying some bean bags and post-it…

36. Design doing to go
broader than just a
”successful project”

37. Proof by Design
Focus
Prioritize
Organize
Govern
Measure
Cultivate

38. Proof by Design
Focus
Prioritize
Organize
Govern
Measure
Cultivate

39. Design doing has
huge potential to
solve problems
in any industry
Design Doing as facilitator

40. Design doing is
good for business
and good for
change
Design Doing to inform strategy

41. Imagine solving the
important problems in
this world with Design
Doing…
Design Doing as strategy

42. Next time you are solving a problem,
Build a prototype and test it.
Will you do that?
See the world through prototypes

43. Thank you
1508™