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HVAD SKAL VI MØDES
OM I 2012?
FACEBOOK.COM/1508DK
LINKEDIN.COM/COMPANY/1508-AS
MORGENBOOSTER
5/14/2013 SLIDE 2MORGENBOOSTER #6
TEAM
LOUISE, DAMEN
RENÉ, MANDEN
HVAD SKAL VI
MØDES OM I 2012?
5/14/2013 SLIDE 3MORGENBOOSTER #6
@1508AS #MORGENBOOSTER
5/14/2013 SLIDE 4MORGENBOOSTER #6
EN HAPPY END
5/14/2013 SLIDE 5MORGENBOOSTER #6
SMID CROISSANTEN
OG FAT PENNEN
5/14/2013 SLIDE 6MORGENBOOSTER #6
ØVELSE LÅNT FRA MARC RETTIG
DESIGN EN VASE
5/14/2013 SLIDE 7MORGENBOOSTER #6
ØVELSE LÅNT FRA MARC RETTIG
DESIGN EN BEDRE
MÅDE AT NYDE
BLOMSTER I
HJEMMET PÅ
5/14/2013 SLIDE 8MORGENBOOSTER #6
OPGAVEORIENTERET OPLEVELSESORIENTERET
DESIGN EN BEDRE
SØGERESULTATSIDE
DESIGN EN BEDRE MÅDE AT
LÆRE NOGET OM [EMNE]
DESIGN EN BEDRE MÅDE AT
NYDE BLOMSTER I HJEMMET
PÅ
DESIGN EN VASE
5/14/2013 SLIDE 9MORGENBOOSTER #6
REALITY CHECK
5/14/2013 SLIDE 10MORGENBOOSTER #6
MEN HEY, I ER JO
FREMME I BUSSEN!
BØR I IKKE LAVE
NOGET NYT?
5/14/2013 SLIDE 11MORGENBOOSTER #6
JO!
5/14/2013 SLIDE 12MORGENBOOSTER #6
“IF I HAD ASKED
PEOPLE WHAT THEY
WANTED, THEY
WOULD HAVE SAID
FASTER HORSES”
Henry Ford
5/14/2013MORGENBOOSTER #6
CITAT
SLIDE 13
5/14/2013 SLIDE 14MORGENBOOSTER #6
5/14/2013 SLIDE 15MORGENBOOSTER #6
5/14/2013 SLIDE 16MORGENBOOSTER #6
REDEFINÉR
PROBLEMET
“INSTEAD OF
DELIVERABLES WE
SHOULD THINK OF THE
CREATIVE PROCESSES“
Stephen Anderson
5/14/2013MORGENBOOSTER #6
CITAT
SLIDE 17
5/14/2013 SLIDE 18MORGENBOOSTER #6
TÆNK IKKE PRODUKT,
TÆNK PROCES
5/14/2013 SLIDE 19MORGENBOOSTER #6
SÅ HEY,
VI ER
IKKE
JOHN
RAMBO
5/14/2013 SLIDE 20MORGENBOOSTER #6
VI ER
MAVERICK
… OG I ER
GOOSE!!!
HAR DIT WEBSITE ’THAT
SOMETHING SPECIAL’?
5/14/2013 SLIDE 21MORGENBOOSTER #6
HVOR MANGE AF JER
HAR EN KOMPLET
LINKEDIN PROFIL?
5/14/2013 SLIDE 22MORGENBOOSTER #6
HVORFOR VIRKER DET?
> STEPS
> LEVELS
> CHALLENGES
> REWARDS
5/14/2013 SLIDE 23MORGENBOOSTER #6
LAD OS SIGE VI HAR ET PRODUKT- PROS AND CONS
5/14/2013 SLIDE 24MORGENBOOSTER #6
HVAD ER PROBLEMET?
5/14/2013 SLIDE 25MORGENBOOSTER #6
“DIGITAL DESIGN CAN LEARNA
A LOT FROM THE ART AND
SCIENCE OF SEDUCTION“
Stephen Anderson
CITAT
SEDUCTION: THE PROCESS
OF DELIBERATELY
ENTICING A PERSON TO
ENGAGE IN SOM SORT OF
BEHAVIOR – FREQUENTLY
SEXUAL IN NATURE
5/14/2013 SLIDE 27MORGENBOOSTER #6
VERSUS
5/14/2013 SLIDE 32MORGENBOOSTER #6
HVORFOR VIRKER DET?
> FEEDBACK LOOP
> NYSGERRIGHED
> VISUELLE BILLEDER
> MØNSTERGENKENDELSE
> GENKENDELSE OVER AT HUSKE
5/14/2013 SLIDE 33MORGENBOOSTER #6
5/14/2013 SLIDE 34MORGENBOOSTER #6
USABILITY VS MOTIVATION
5/14/2013 SLIDE 35MORGENBOOSTER #6
HVAD VED VI OM
MENNESKER?
5/14/2013 SLIDE 36MORGENBOOSTER #6
HVOR OFTE BRUGER I
DET I JERES DESIGN?
5/14/2013 SLIDE 37MORGENBOOSTER #6
REVERSE ENGINEERING
5/14/2013 SLIDE 38MORGENBOOSTER #6
PEAKS AND VALLEYS
5/14/2013 SLIDE 39MORGENBOOSTER #6
PEAKS AND VALLEYS
5/14/2013 SLIDE 40MORGENBOOSTER #6
PEAKS AND VALLEYS
5/14/2013 SLIDE 41MORGENBOOSTER #6
PEAKS AND VALLEYS
5/14/2013 SLIDE 42MORGENBOOSTER #6
VI HAR NÅET ET PUNKT,
HVOR GOD IA OG
BRUGERVENLIGHED ER
EN COMMODITY
5/14/2013 SLIDE 46MORGENBOOSTER #6
DET ER OPLEVELSEN OG
DET EMOTIONELLE DER
SKAL FÅ OS TIL AT
BRUGE OG ANBEFALE
PRODUKTET
5/14/2013 SLIDE 47MORGENBOOSTER #6
ER DIT INDHOLD
’LIKEABLE’?
5/14/2013 SLIDE 48MORGENBOOSTER #6
5/14/2013 SLIDE 49MORGENBOOSTER #6
OH YES, IT’S A JUICY
PRESENTATION
(DID I HEAR A
NERDGASM?)
5/14/2013MORGENBOOSTER #6 SLIDE 50
TAK TIL KRISTINA HALVORSON FOR DENNE METAFOR
5/14/2013 SLIDE 51MORGENBOOSTER #6
DET ER DET FØRSTE
INDTRYK, DER
TÆLLER
5/14/2013MORGENBOOSTER #6
1 SEKUND
PÅ 1 SEKUNDSKAL BRUGEREN
OPFATTE[VISUELTBUDSKAB]
10 SEKUNDER
INDENFOR10 SEKUNDERSKAL BRUGEREN
OPFATTE[PRIMÆRTBUDSKAB]
2 MINUTTER
INDENFOR2 MINUTTERSKAL BRUGEREN
OPFATTE[SEKUNDÆRTBUDSKAB]
SLIDE 52
5/14/2013MORGENBOOSTER #6 SLIDE 53
5/14/2013 SLIDE 54MORGENBOOSTER #6
HVAD SÅ I?
5/14/2013MORGENBOOSTER #6 SLIDE 55
5/14/2013 SLIDE 56MORGENBOOSTER #6
HVAD SÅ I?
5/14/2013 SLIDE 57MORGENBOOSTER #6
LOREM IPSUM
5/14/2013MORGENBOOSTER #6 SLIDE 58
MORGENBOOSTER
5/14/2013MORGENBOOSTER #6 SLIDE 59
5/14/2013MORGENBOOSTER #6 SLIDE 60
5/14/2013MORGENBOOSTER #6 SLIDE 61
5/14/2013MORGENBOOSTER #6 SLIDE 62
5/14/2013MORGENBOOSTER #6 SLIDE 63
5/14/2013MORGENBOOSTER #6 SLIDE 64
5/14/2013MORGENBOOSTER #6 SLIDE 65
5/14/2013 SLIDE 66MORGENBOOSTER #6
HOV, HVOR BLEV
PERSONLIGHEDEN
AF?
5/14/2013 SLIDE 67MORGENBOOSTER #6
”VI SKAL HAVE EN
LIKE-KNAP!”
5/14/2013 SLIDE 68MORGENBOOSTER #6
”MEN ER JERES
INDHOLD
LIKEABLE?”
5/14/2013 SLIDE 69MORGENBOOSTER #6
”MAN SKAL KUNNE
TILMELDE SIG VORES
NYHEDSBREV!”
5/14/2013 SLIDE 70MORGENBOOSTER #6
”HVAD ER
NYHEDSVÆRDIEN AF
JERES NYHEDSBREV?”
5/14/2013 SLIDE 71MORGENBOOSTER #6
FORRETNINGSMÅL FUNKTIONALITET
5/14/2013 SLIDE 72MORGENBOOSTER #6
HOV, HVOR BLEV
OPLEVELSEN AF?
5/14/2013 SLIDE 73MORGENBOOSTER #6
”KAN VORES COPY
WRITER IKKE LIGE
ERSTATTE AL DET DÉR
LOREM IPSUM MED
RIGTIG TEKST?”
5/14/2013MORGENBOOSTER #6
WTF!
SLIDE 74
5/14/2013 SLIDE 75MORGENBOOSTER #6
HOV, HVOR BLEV
STRATEGIEN AF?
5/14/2013MORGENBOOSTER #6
SÅ HVORDAN GÅR DET MED WALL-E’s DATE?
SLIDE 76
5/14/2013MORGENBOOSTER #6 SLIDE 77
“IF CONTENT IS THE
POINT OF COMING ONLINE
- HOW COME WE'VE
MARGINALIZED CONTENT
SO MUCH?”
Kristina Halvorson, CEO Braintraffic
CITAT
5/14/2013 SLIDE 78MORGENBOOSTER #6
FLOWSCALL-TO-ACTIONUSABILITY
5/14/2013 SLIDE 79MORGENBOOSTER #6
BUDSKABEROPLEVELSEPERSONLIGHED
5/14/2013MORGENBOOSTER #6 SLIDE 80
5/14/2013MORGENBOOSTER #6
SÅ HVORDAN HJÆLPER VI WALL-E MED AT SCORE?
SLIDE 81
5/14/2013 SLIDE 82MORGENBOOSTER #6
INDHOLD ER IKKE
ET ADD ON
5/14/2013MORGENBOOSTER #6 SLIDE 83
5/14/2013 SLIDE 84MORGENBOOSTER #6
MENUBRANDAREASØGNINGKARRUSEL
5/14/2013 SLIDE 85MORGENBOOSTER #6
PERSUADEREPRESENTEDUCATEACTIVATE
5/14/2013 SLIDE 86MORGENBOOSTER #6
VÆR AUTENTISK
5/14/2013MORGENBOOSTER #6 SLIDE 87
5/14/2013 SLIDE 88MORGENBOOSTER #6
SKAB ET NARRATIV
5/14/2013 SLIDE 89MORGENBOOSTER #6
FEATURESDOWNLOADPURCHASESUPPORTCONTACT
5/14/2013 SLIDE 90MORGENBOOSTER #6
WHAT’SNEWWHATISOSX?OSXAPPSHOWTOBUYNOTIFYME
5/14/2013 SLIDE 91MORGENBOOSTER #6
VÆR ANALOG
ONLINE
5/14/2013MORGENBOOSTER #6 SLIDE 92
5/14/2013 SLIDE 93MORGENBOOSTER #6
SKÆR IND TIL
BENET
“MAN BUILT MOST
NOBLY WHEN
LIMITATIONS WERE AT
THEIR GREATEST“
Frank Lloyd Wright
5/14/2013MORGENBOOSTER #6
CITAT
SLIDE 94
HVAD VILLE DER SKE
HVIS DU SKAR 80% AF
DIT WEBSITE VÆK?
5/14/2013 SLIDE 95MORGENBOOSTER #6
5/14/2013 SLIDE 96MORGENBOOSTER #6
HVORDAN SIKRER VI EN
ENKEL OG REN USER
EXPERIENCE?
SLIDE 1015/14/2013MORGENBOOSTER #6
MOBILE FIRST
5/14/2013 SLIDE 102MORGENBOOSTER #6
MOBILT INTERNETBRUG
VOKSER EKSPLOSIVT
5/14/2013 SLIDE 103MORGENBOOSTER #6
DET ER EN KÆMPE
MULIGHED FOR AT LAVE
EN BEDRE OG ENKLERE
USER EXPERIENCE
BRUGEN AF MOBILT INTERNET VOKSER EKSPLOSIVT
5/14/2013 SLIDE 104MORGENBOOSTER #6
DEN MOBILE
PLATFORM TVINGER OS
TIL AT FOKUSERE
5/14/2013 SLIDE 105MORGENBOOSTER #6
POSITIVE BEGRÆNSNINGER
5/14/2013 SLIDE 106MORGENBOOSTER #6
SKÆR 80% VÆK – INDHOLD, NAVIGATION, KAMPAGNEFELTER…
5/14/2013 SLIDE 107MORGENBOOSTER #6
”FORDI VI KAN”
ER IKKE GODT NOK
5/14/2013 SLIDE 110MORGENBOOSTER #6
FOKUS OG PRIORITERING PÅ DET DER BETYDER MEST
5/14/2013 SLIDE 111MORGENBOOSTER #6
HVORFOR KAN
WEBSITET IKKE GØRE
DET SAMME?
5/14/2013 SLIDE 112MORGENBOOSTER #6
DEN MOBILE
PLATFORM KAN MERE
5/14/2013 SLIDE 113MORGENBOOSTER #6
POSITIVE BEGRÆNSNINGER OG NY MOBIL KAPABILITET
5/14/2013 SLIDE 114MORGENBOOSTER #6
MOBILE FIRST THEN SCALE BACK
5/14/2013 SLIDE 116MORGENBOOSTER #6
LÆR AF
ENTREPERNEURENE I
START-UP KULTUREN
5/14/2013 SLIDE 117MORGENBOOSTER #6
5/14/2013 SLIDE 118MORGENBOOSTER #6
THEMVPISTHATPRODUCTWHICHHAS
JUSTTHOSEFEATURES(ANDNOMORE)
THATALLOWSYOUTOSHIPAPRODUCT
THATRESONATESWITHEARLYADOPTERS;
SOMEOFWHOMWILLPAYYOUMONEY
ORGIVEYOUFEEDBACK.
5/14/2013 SLIDE 119MORGENBOOSTER #6
BETA
5/14/2013 SLIDE 120MORGENBOOSTER #6
SKÆR IND TIL BENET
5/14/2013 SLIDE 121MORGENBOOSTER #6
“COMPLEXITY IS
NECESSARY: IT IS
CONFUSION AND
UNNECESSARY
COMPLICATION THAT
SHOULD BE ELIMINATED”
Don Norman
TAK FOR JERES TID
5/14/2013 SLIDE 123MORGENBOOSTER #6

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