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Morgenbooster Brand Experience Design
1. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER
BRAND EX
PERIENCE
DESIGN
09/12/15
P 1
1508.dk
slideshare.com/1508as
vimeo.com/design1508
facebook.com/company/1508-as
HASHTAG
#1508as
2. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER
BRAND EXPERIENCE, BRAND UTILITY,
STORYDOING, THE BUILT BRAND, VALUE
PROPOSITION DESIGN…
(BACK TO)
MAKING SENSE
09/12/15
P 2
…
3. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER
-RELATIONSHIP
-DIALOGUE
-SHARED CONTEXTS
-EXPERIENCE
09/12/15
P 3
INSPIRED BY: INGMAR DE LANGE, MARKETING STRATEGIST AT MOUNTVIEW
BRAND UTILITY
6. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
SIMPLICITY IS THE ULTIMATE SOPHISTICATION,
GREAT JOB, BELLROY, FOR YET ANOTHER TIMELESS
WALLET.
YOU GUYS HAD TO MAKE THESE AFTER I BOUGHT MY
HIDE & SEEK, DIDN'T YOU? I DARE SAY THE
AMOUNT OF WALLETS I OWN IS BORDERING ON
RIDICULOUS.
YOU GUYS HAVE TO STOP COMING UP WITH COOL
STUFF! MY LOW DOWN WALLET IS GOING TO LAST
FOREVER AND I WANT AN EXCUSE TO GET MORE
BELLROY STUFF!
09/12/15
P 6
MORGENBOOSTER
BELLROY - FACEBOOK
15. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER 10/11/2015 P 1
BELLROY
…
…
CRAFTING
BETTER WAYS
TO CARRY
… …
16. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER 10/11/2015 P 1
BELLROY
HELPING PEOPLE EXPERIENCE
WHAT THE WORLD HAS TO OFFER
…
CRAFTING
BETTER WAYS
TO CARRY
… …
17. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER 10/11/2015 P 1
BELLROY
HELPING PEOPLE EXPERIENCE
WHAT THE WORLD HAS TO OFFER
HELP PEOPLE
SLIM THEIR WALLET
CRAFTING
BETTER WAYS
TO CARRY
… …
20. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER 10/11/2015 P 1
BELLROY
HELPING PEOPLE EXPERIENCE
WHAT THE WORLD HAS TO OFFER
HELP PEOPLE
SLIM THEIR WALLET
CRAFTING
BETTER WAYS
TO CARRY
HELP PEOPLE
TRANSIT WITH EASE
…
23. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER 10/11/2015 P 1
BELLROY
HELPING PEOPLE EXPERIENCE
WHAT THE WORLD HAS TO OFFER
HELP PEOPLE
SLIM THEIR WALLET
CRAFTING
BETTER WAYS
TO CARRY
HELP PEOPLE
TRANSIT WITH EASE
HELP PEOPLE LIVE
LIFE OUTSIDE
28. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER 09/12/15
P 28
MODEL BY: NEWBERY & FARNHAM
BRAND
BUSINESS
CUSTOMER
ENGAGEMENT
EXPERIENCE
PRODUCTS
& SERVICES
INTENT & ACTIONS
MEANING & BELIEF
34. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
SOMEONE IS GETTING A TREAT
STOKED, YOU HAVE A NEW BELLROY ON ORDER! WE
LOVE SHARING BETTER WAYS TO CARRY AND HOPE
THIS STYLE GIVES YOU OR THE RECIPIENT A
LIFETIME OF HAPPY SERVICE.
…
THANKS LOADS,
THE BELLROY TEAM
09/12/15
P 34
MORGENBOOSTER
BELLROY - MAIL
42. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER 09/12/15
P 42
CO-FOUNDER OF STRATEGYZER.COM AND LEAD AUTHOR OF BUSINESS MODEL GENERATION AND VALUE PROPOSITION DESIGN
ALEX OSTERWALDER
43. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER 09/12/15
P 43
CO-FOUNDER OF STRATEGYZER.COM AND LEAD AUTHOR OF BUSINESS MODEL GENERATION AND VALUE PROPOSITION DESIGN
ALEX OSTERWALDER
FIT
52. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER
A METASTORY
=
A STORY THAT
IS TOLD
THROUGH ACTION
09/12/15
P 52
CO-CEO, CO:COLLECTIVE
TY MONTAGUE
53. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER 09/12/15
P 53
BASED ON A MODEL BY: TY MONTAGUE
STORYDOING
METASTORY
(ACTING THE BRAND)
OFFER
(SERVICES & PRODUCTS)
CAPABILITIES
(STRUCTURE & TOOLS)
CULTURE
(BEHAVIORS & BELIEFS)
CORPORATE IDENTITY
(ARTIFACTS & ATTITUDE)
55. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER 09/12/15
P 55
MASSACHUSETTS COLLEGE OF ART PRESIDENT
DAWN OXENAAR BARRETT
56. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER
THE CAPACITY OF
A SUCCESSFUL
DESIGNER IS TO
CREATE MEANING
09/12/15
P 56
MASSACHUSETTS COLLEGE OF ART PRESIDENT
DAWN OXENAAR BARRETT
57. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER 09/12/15
P 57
BASED ON A MODEL BY: TY MONTAGUE
STORYDOING
WORLD SITUATION
(OUTER CONTEXT)
CUSTOMERS
(NEEDS & WISHES)
QUEST
(INNER DRIVE)
BUSINESS
(CURRENT SITUATION)
METASTORY
(INFORMING THE BRAND)
59. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER
STRATEGY-DESIGN-
GAP
STRATEGY-DESIGN-
MIX
09/12/15
P 59
…
60. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER
BRAND IS SIMPLY
ANOTHER WAY OF
REPRESENTING
STRATEGY
09/12/15
P 60
EXPERIENCE DESIGN BY: NEWBERY & FARNHAM
61. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER 09/12/15
P 61
DIRECTOR OF TRANSFORMATION, LIQUID AGENCY
MARTY NEUMEIER
62. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER
THE
BRAND GAP
09/12/15
P 62
DIRECTOR OF TRANSFORMATION, LIQUID AGENCY
MARTY NEUMEIER
79. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER
THE REAL POWER
IN BRAND TODAY
LIES IN CREATING
DYNAMIC,
MEANINGFUL
RELATIONSHIPS…
09/12/15
P 79
WWW.IDEO.COM/EXPERTISE/BRAND/
IDEO
80. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER
…THAT EVOLVE
OVER TIME
09/12/15
P 80
WWW.IDEO.COM/EXPERTISE/BRAND/
IDEO
84. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER
SOLUTION & USER
CENTERED
BRAND & PEOPLE
CENTERED
09/12/15
P 84
…
85. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER 09/12/15
P 85
DESIGN FOR PEOPLE
EXPERIENCEINTENT
=
86. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER 09/12/15
P 86
BASED ON A MODEL BY: NEWBERY & FARNHAM
DESIGN FOR PEOPLE
EXPRESSION ENGAGEMENT
VALUE
STRATEGY
87. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER 09/12/15
P 87
BASED ON A MODEL BY: NEWBERY & FARNHAM
DESIGN FOR PEOPLE
EXPRESSION ENGAGEMENT
VALUE
STRATEGY
BRAND
94. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER
A POWERFUL,
ENGAGING AND
COHERENT
EXPERIENCE, THAT
IS LED BY A
BRAND PURPOSE
09/12/15
P 94
DEFINITION INSPIRED BY BRAND EXPERIENCE PORTFOLIO DIRECTOR:
CHRIS GRANTHAM, IDEO