Morgenbooster SXSW
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This document summarizes key topics that will be discussed at SXSW 2020 in Austin, Texas. It outlines four main sections: 1) the business value of design, 2) technology as a design material, 3) human trends, and 4) building creative teams in legacy organizations. Specific topics covered include how design is moving from design-supporting to design-led, using AI and data as new design materials, focusing on inclusion and building trust with customers, and bringing design leadership and human-centric approaches to large companies. The document concludes with tips for attending SXSW such as buying tickets early, joining networking events, and enjoying the local food.
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Morgenbooster SXSW
- 4. Agenda Why is worth spending a week in Austin? #1 Business Value of Design #2 Technology as a Design Material #3 Human Trends #4 Building Creative Teams in legacy organizations Tips & Tricks for your SXSW 2020-adventure
- 5. Why is it worth spending a week in Austin? Intro
- 18. Business Value of Design Takeaway #1
- 27. Technology as a Design Material Takeaway #2
- 32. Design is moving into the next phase Link:
- 33. Design is moving into the next phase Link:
- 34. Design is moving into the next phase Link:
- 35. Design is moving into the next phase Link:
- 36. Design is moving into the next phase Link:
- 37. Design is moving into the next phase Link:
- 38. Design is moving into the next phase Link:
- 39. Design is moving into the next phase Link:
- 41. Design is moving into the next phase Link:
- 42. Design is moving into the next phase Link:
- 43. Design is moving into the next phase Link:
- 44. Design is moving into the next phase Link:
- 45. What needs to change? Josh Clark Link: https://bigmedium.com/speaking/ ai-is-your-new-design- material.html
- 50. WHAT CAN IT DO? WHAT IS ITS GRAIN? HOW DOES IT CHANGE US? Josh Clark Link: https://bigmedium.com/speaking/ ai-is-your-new-design- material.html
- 51. ”We need to see AI, VR, AR, BC, etc. as design-materials equal to HTML and CSS. ” Josh Clark
- 52. Examples of tech and data as design material
- 53. Examples of tech and data as design material
- 55. It takes a human being about 14 thousand brain- hours to learn to run. An AI can learn to do it in less than half as many CPU-hours, but the results are like this.
- 56. But remember AI learns from the actions we make.
- 57. NEST wouldn’t let him in his own door. Why?
- 58. Batman wasn’t registered as a daily visitor.
- 59. SXSW tech human trends in 2019 Takeaway #3
- 60. Human centered design has taken on a new and more important role
- 64. SILENCE IS GOLD Brands must find ways to connect with consumers who just want quiet in a noisy world
- 65. Separating misinformation from reality is always everyone’s job. Misinformation is not like a plumbing problem you fix. It is a social condition, like crime, that you must constantly monitor and adjust to.” —Tom Rosenstiel, Director of the American Press Institute (2017) “ Source: @pewresearch @elonuniversity The Future of Truth and Misinformation Online 2019 Design In Tech Report | Technology × Business × Design 14 / 98
- 67. Privacy not included But, I thought we were friends People’s understanding of their personal data’s value is out of sync with organizations’. While many people assume their individual data set is desirable in it’s own right, organizations want it most when it’s part of aggregated data.
- 73. Profit comes through a win-win relationship between business and customer
- 75. Featured Session: Building Trust in Distrustful Times ”It’s an unbalanced relationship when you are only friendly to me because you want to make money on me. “ Neil Pasricha CEO of The Institute for Global Happiness
- 77. How will you actually help people? How does that benefit the company in the long term? How can you make it affordable in the short term?
- 79. 1. Recognize exclusion. 2. Learn from human diversity. 3. Solve for one, extend to many. Kat Holmes’ Mismatch framework
- 81. “Inclusivity is key when designing for AI” Matthew Santone from ArgoDesign - Actual Design for AI
- 83. Error states afford us possibility to listen, learn and apply Matthew Santone from ArgoDesign - Actual Design for AI
- 85. 1. Design for trust and privacy 2. Design for authentic relationships 3. Design for inclusion
- 86. Building Creative Teams in Legacy Organizations Takeaway #4
- 87. Ford Motor Company “Older leadership processes need to go away and human centered design concepts need to take its place. Create value for people.” Link: https://schedule.sxsw.com/2019/e vents/PP90551
- 88. Ford Motor Company Link: https://schedule.sxsw.com/2019/e vents/PP90551 Design Leadership Human-centricity = new mindset
- 89. Ford Motor Company Link: https://schedule.sxsw.com/2019/e vents/PP90551 1. Learn to love constraints. 2. Small wins builds momentum. 3. Collaboration helps encourage people from outside the team to want to contribute to the process.
- 91. Publicis Link: https://schedule.sxsw.com/2019/e vents/PP88936 “In times of change product people need to lead.”
- 92. Publicis Link: https://schedule.sxsw.com/2019/e vents/PP88936 50 / 50 Products/services Business transformation
- 94. Tips & Tricks for Your SXSW-2020 Adventure Outro
- 95. 10 Tips & Tricks 1. Buy ticket and accommodation early 2. Don’t go alone (or find a partner to reflect) 3. JoMo is the new black 4. Remember RSVP and SXXPress 5. Be prepared for any weather and temperature 6. Rent a bicycle 7. Join the party 8. Eat loads of tacos and barbecue 9. Stay open minded. Inspiration can come from all directions 10. Dose your SXSW evangelism
- 97. EXTRAS
- 98. Agenda Why is worth spending a week in Austin? #1 Business Value of Design #2 Technology as a Design Material #3 Human Trends #4 Building Creative Teams in legacy organisations Tips & Tricks for your SXSW 2020- adventure 10 min, MJE 8 min, MJE 10 min, OVA 10 min, LVC 6 min, OVA 3 min, MJE
Notes de l'éditeur
- Adaptive Path acquired by Capital One
- 50.000 medarbejdere. 5700 milliarder dollars i overskud. Adaptive Path acquired by Capital One.
- But what happens after this? What happens when there are thousands or millions of devices, all with different constraints? Think voice control, no screens, use of projections, and so on. We can’t account for all of these through breakpoints and page archetypes.
- To counter this, I’ve recently seen more design teams move from designing experiences to defining rules and parameters that might govern such instances.
- And then there are web sites generated by AI. While it’s still early, at least five major companies are working on this technology, with analysts predicting “prime time” in two to three years.
- As tech advances and with it new opportunities so does the need to focus on the human
- Bankerne indgår selv aftaler som kun de selv forstår og gavnes af I sidste ende Capital One var aom en startup for 20 år siden gjorde noget som alle gør i dag og det var simplet. Moves as simple as giving cardholders the ability to design their own cards, or include the logo of their football team or college, gave cardholders a sense of pride that translated into more frequent spending. Deres fokus har ikke skiftet – deres kerne udgangspunkt når de udvikler produkter er at løse reele problemer for personer – hvor profiten er sekundær – det handler ikke kun om at give en good experience – men at være en oprigtig buddy – deres tro er at folk der har en sund økonomi derfor er også en god kunde i en bank.
- Working with partners, such as Craig Hospital and Warfighter Engaged, the team initiated a comprehensive testing and feedback program for an adaptive controller. In doing so, they uncovered valuable insight, including identifying a secondary audience for the product, as well as learning that the controller would be used as a tool for therapists to help people with disabilities regain both social and physical strength.
- CCO – Chief Creative Officer Former RGA working on Nike+ fx Bit of a legend.
- CCO – Former RGA working on Nike+ fx Bit of a legend.
- CCO – Former RGA working on Nike+ fx Bit of a legend.